The Mastering of a Music City
Thursday, November 10, 2016 from 4:00 PM to 6:00 PM (EST)
San Francisco, California
London, United Kingdom
"Music contributes to the cultural, social and economic wellbeing of a community.” – Amy Terrill, Music Canada
Cities around the world are waking up to the multitude of opportunities that a vibrant music scene presents, from the role it plays in attracting young people and the companies that employ them; to its economic value in creating jobs and direct spend; building a city’s identity, pride and image; providing a means of cultural expression; or bringing the community together despite language, income or racial differences.
Hamilton is well positioned to be recognized as a city of music and to grow these opportunities. Hamilton has led the way in Ontario by not only developing a music strategy, but also by engaging the industry and maintaining a positive dialogue between the music community and city hall; but, it takes fortitude and collaboration to forge a new path.
This next PEDTalk examines how local government leaders, staff and community champions can all play a supporting role in helping strengthen a city’s music scene.
Leading this discussion is Amy Terrill, a globally recognized expert in municipal music strategies, who will share some of the newest information from around the world, and to remind us of the value of a vibrant music scene and staying on course. Amy is passionate about the development of music cities, and is a frequent speaker on global best practices and key learnings, many of which are featured in The Mastering of a Music City report.
Joining Amy will be representatives from Hamilton’s Music Strategy who will share the considerable work that has gone into branding Hamilton as a “music city” and what work lies ahead.
About The Speaker
Amy Terrill is Executive Vice President at Music Canada. Since August 2010, Amy has played a significant leadership role in the development and implementation of Music Canada’s government and stakeholder relations portfolio. Most recently, she was responsible for overseeing Music Canada’s branding, communications and media relations strategies. She is a seasoned public speaker, and leads the organization’s research activities. These include the publication of The Next Big Bang – A New Direction for Music in Canada, Accelerating Toronto’s Music Industry Growth – Leveraging Best Practices from Austin Texas, Fertile Ground – Alberta Music Cities Initiative and Economic Impact Analysis of the Sound Recording Industry in Canada.
Music Canada’s latest research project, The Mastering of a Music City, is a global scan of music cities which identifies key elements of a music city, the primary benefits that accrue from music strategies, and the most effective strategies deployed around the world.
Amy has been instrumental in Music Canada’s efforts to unite a broad coalition of industry members in Ontario in a bid to promote live performance, music tourism and Toronto as a music city. She is passionate about the development of music cities, and is an authority on best practices and key learnings, many of which are featured in The Mastering of a Music City report.
What Is PEDTalks?
PEDTalks are free public events that will bring together citizens, business leaders, PED staff and other city builders to share ideas and insights about Hamilton’s future growth and development.