$25 – $30

The Marketing of Modern Power: A Professional Assessment

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Workpoint

290 Harbor Drive

Stamford, CT 06901

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Come see what happens when brand marketers and university professors analyze the marketing strategy of today's societal leaders.

On Thursday, Oct. 17, in Stamford, Conn., the American Marketing Association Southern Connecticut Chapter will host a panel of experts for a serious discussion of how modern statescraft exemplifies changes in media, communications and public discourse. It is undeniable that today's societal leaders have revolutionized modern marketing -- and marketers can learn from this:

  • Immediacy in communications, in which organizations can now connect directly to millions.
  • Positioning one's brand and de-positioning competitors.
  • Mobilizing followers to build positive or negative sentiment.
  • Analogs between global or regional leadership systems and new marketing dynamics.
  • Changes in consumer belief systems -- and lessons for marketers on how they must respond.

Panel experts will include:

  • Ian Shapiro, Ph.D., Sterling Professor at Yale University. Ian's recent book "Responsible Parties: Saving Democracy from Itself," co-written with Frances Rosenbluth, was recently profiled in The New Yorker.
  • Aaron Weinstein, Ph.D., Visiting Assistant Professor at Fairfield University.
  • Nicole Desir, brand strategist and founder at NOA Groupe.
  • Ben Kunz, EVP strategy at Mediassociates and president of the American Marketing Association Southern Connecticut Chapter.

Event is 5:30 to 8:30 p.m. at the beautiful waterfront facility Workpoint, 290 Harbor Drive, Stamford, starting with networking, wine and hors d'oeuvres followed by panelists and public Q&A. Tickets are $25 for American Marketing Association members and $30 for nonmembers; the public is invited.

Thanks to our sponsors: Mediassociates, Wunderland Group, Alpha Graphics, Austin Lawrence Group and Altamira.

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Date and Time

Location

Workpoint

290 Harbor Drive

Stamford, CT 06901

View Map

Refund Policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

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