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The Market and Getting To It: Finding and Targeting Your Niche

Wednesday, July 25, 2012 from 5:00 PM to 7:30 PM (EDT)

The Market and Getting To It: Finding and Targeting...

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Registration Type Sales End Price Fee Quantity
General Attendee
Enter promotional code provided by affiliate organization to uncover semi-finalist, mentor, sponsor, volunteer and partner-affiliate ticket types.
Ended $20.00 $0.00

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Event Details

Update- For those who are not able to attend in person, here is the Webex login information (those with problems should email ihartman.cleantechopen@gmail.com):

Event:
Northeast - Go-To-Market Workshop
 
   
Event address for attendees: https://workgreen.webex.com/workgreen/onstage/g.php?t=a&d=966931424
   
Date and time: Wednesday, July 25, 2012 4:45 pm
Eastern Daylight Time (New York, GMT-04:00)
   
   
Event number: 966 931 424
Event password: market
   


Note: Cleantech Open and partner-affiliated attendees should use promotion codes provided by host organization to register.


One of the biggest mistakes start-ups make is waiting to identify and validate their customer base, and inadequately marketing their competitive advantage to potential customers when it's time to go-to-market. 


Join us for this intimate workshop to learn not only how to avoid this common mistake, but also how to do it right, to get the word out, and to build a strong customer base from the very beginning.


July 25th, 5:00-7:30pm

at UK Trade and Investment

One Broadway

Cambridge MA, 02142

Parking Info


This "201" workshop is the next step from our Marketing and Customer Identification "101" at our Entrepreneurship Academies. The workshop will be designed to break down marketing and customer validation process to help you find and understand your customers.  Marketing is a broad field, and every startup's needs will be different depending on their stage and type of company. We will have mentors on hand to work with you.


How you market largely depends on what segment your product is targeting and what your budget is.  We will have different marketing specialists on hand to present and discuss their recommendations for different kinds and stages of startups as well as the costs of different routes.


Ask questions from the experts and leave this workshop having a more detailed and practical marketing plan than you came in with.


Featured Speakers:

 
  • Mitch Tyson (Tyson Associates)
  • David Gerzof Richard (BIGfish)
  • Arjun Gupta (Harvest Power)
  • and more!


We hope to see you there!



Can't make it?

Check out the rest of Cleantech Open Northeast's Summer Workshops!


Note: Cleantech Open and partner-affiliated attendees should use promotion codes provided by host organization to register.

Have questions about The Market and Getting To It: Finding and Targeting Your Niche? Contact the organizer

When & Where


UK Trade and Investment
One Broadway
7th Floor
Cambridge, 02142

Wednesday, July 25, 2012 from 5:00 PM to 7:30 PM (EDT)


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