The Making Of A Dental Startup Retreat

The Making Of A Dental Startup Retreat

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$1 – $4,500


Archer Hotel Napa

1230 1st Street

Napa, CA 94559

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No Refunds

The Making Of A Dental Startup Retreat

About this event

Join us in Napa, California for an unforgettable experience.

The Making Of cordially invites you and your +1 to be a part of our FIRST EVER STARTUP RETREAT!!!

It's hard to believe five years have passed since I started documenting "The Making of Smile and Co." When I started this Facebook group, it was a handful of docs from around the country exchanging ideas and cheering each other on. Now we have evolved into almost 11,000 members worldwide. To celebrate we are pulling out all the stops.

We invite you to be a part of our celebration IN PERSON with other doctors.

This retreat will be unlike anything you have been a part of.

We invite you to be a part of our tribe, to connect in person with other like-minded, high-achieving docs.

Let's share stories, laugh and commiserate over wine tastings, three-course meals and roof-top rendezvous.

Napa is one of my favorite places, during my favorite time of year: harvest.

You deserve to be spoiled. And that's exactly what we have planned for you. Leave your office, leave your struggles behind and recharge.

Is there any better way to connect with doctors who know exactly what you're going through than four days in wine country?

At The Making Of, we think not.

xoxo, Ashley


Located in Northern California, Napa is one the world's most prestigious wine growing areas. With over 400 wineries, there is a wine for everyone.

The Making Of A Dental Startup Retreat is going to be an epic few days where you will listen to industry greats, get to know your colleagues and share your wins/challenges. Whether you're still dreaming about being a business owner, are in the midst of construction or have been open for a few years, this is the retreat for you.

We will be staying at The Archer Hotel, a luxe four-diamond resort in the heart of downtown Napa. Relax and unwind at the rooftop spa. Take a stroll down to the river to peruse the coffee shops, tasting rooms, restaurants and shops. The Archer's location is the perfect homebase for your stay in wine country.

Envision this: breakfast at the rooftop restaurant overlooking the valley; followed by a half-day of onsite learning and masterminding; lunch at Charlie Palmer Steakhouse; wine-tasting in the vineyards while the sun sets and the learning continues; then indulging in a curated food and wine experience for dinner. How about cocktails at the rooftop bar for a nightcap? Yes, please.

Well, you don't have to imagine this.

We're making this a reality for you.

Starting a dental practice from scratch? HARD.

Saying "Yes," to a retreat you rightfully deserve? EASY!

WHO: Amazing Startup Docs

WHAT: Two days filled with great food, great wine and great company


Arrive Wednesday Nov 16th, casual meet and greet on the rooftop

Nov 17-18, The Retreat

Saturday, Nov 19th - open day of relaxing/wine-tasting

Sunday, Nov 20th - departure

WHERE: Napa, CA @ The Archer Hotel - 1230 1st St, Napa, CA 94559

WHY: WINE NOT?! Whether you're celebrating all your successes or feeling tired and burned out, take these few days to rejuvenate and recharge. Bring along your spouse or significant other. Or take a vacation from everyone. Whatever you decide, do it for yourself. We'll be here, wine glasses in hand, when you arrive.


*EARLY BIRD PRICING - $3500 - limited quantities

  • Breakfast at Sky & Vine, a covered rooftop restaurant at the Archer Hotel
  • Mastermind/Meeting time in the morning
  • Lunch at the Charlie Palmer Steakhouse inside the Archer 
  • Winetasting at an upscale premium winery both days
  • Transportation to and from wineries. 
  • Dinner at the CIA @ Copia 
  • Dinner at Archer Hotel's Rooftop Chef's Kitchen
  • Most importantly your registration will INCLUDE membership to a year-long MASTERMIND:
  • Direct access to me (Ashley) and all the other doctors who attended
  • What Smile + Co. is doing (photography, new patient exams, methodology/systems/forms we've created, cosmetic dentistry, case acceptance, marketing, how we're growing our second startup, dropping insurances, what's working/what's not, CE's, life/work balance, social media, etc.). But I want to learn from YOU as well!
  • I've been wanting to create a mastermind of talented, high-achieving docs for quite some time. Let's exchange ideas openly and honestly without fear of judgment. I want to attract doctors who have skin in the game, know their worth, and invest in themselves and their teams to achieve greatness. If this sounds like you, let's continue learning and growing TOGETHER, after the four incredible days in Napa.
  • The Retreat will be our yearly in-person event, always at an upscale location (Hawaii next year?!), where we continue to grow and push ourselves and each other. There is no change without accountability, no systems without implementation. I want this mastermind to be our tribe within our startup tribe (which has gotten too big to really dive deep into the struggles and challenges we are facing). So with this mastermind we will have our:
  • Private Facebook community
  • Private WhatsApp group
  • Invitations and first-access to future events at a discounted rate
  • Monthly Zoom meetings for accountability and check-ins, hot seats, guest lecturers


  • Winetasting at an upscale premium winery both days
  • Transportation to and from wineries. 
  • Dinner at the CIA @ Copia 
  • Dinner at Archer Hotel's Rooftop Chef's Kitchen 

*There are a limited number of tickets. To keep this event intimate and upscale, this retreat is a MAX of 50 doctors.

First come, first served. No refunds. Hotel accommodations are not included in the ticket price.

If you have any questions, please feel free to reach out to Collin Al-Samarrie at