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The Living Room: A Seasonal Store by Lone Design Club

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Location

NW8 7NH

Saint John's Wood High Street

London

NW8 7NH

United Kingdom

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Event description
Celebrating unique, international designers - LDC brings you a new kind of experiential store to mark the seasonal shift.

About this Event

This October, join LDC’s Seasonal Store and explore the concepts of transformation and transition, from wardrobes to wellbeing.

2020 has been a year of change and we are now moving into a new normal. It has been an opportunity to reflect on the state of the fashion industry and how we must prioritise values over trends going forward in order to encourage greater circularity.

How can our clothing and minds change with the seasons? How can we make our most loved pieces last longer?

As we transition from summer to autumn, we want to stress the value of investment pieces. This is not a time to completely redesign your wardrobe, rather, this is the time to find new ways of wearing your clothes. Purchase items that will last and that are versatile.

This is also a great opportunity to do some early gifting for all the holidays coming up; be it Diwali, Christmas, Hanukkah and more. Really think about what your gifts communicate and how they may help society to take a more meaningful and ethical approach to the holidays.

Focusing on experience, community and storytelling through an omni-channel pop up store approach. The store will feature 20+ independent brands from lifestyle and home comforts to fashion and accessories, across the two weeks including immersive in store experience zones and digital focused streaming areas.

We will be spotlighting brands from all over the world to highlight the role artisans and craftsmanship still play in the fashion industry. This is your chance to appreciate a broad spectrum of designs and cultures, as well as having the unique opportunity to meet the designers who bring your wardrobes and home to life.

What to expect;

  • The LDC Experience Bar
  • Personal Shopping with our in-house stylist
  • Social Media focused events series live streamed from the store.
  • In Store Coffee Lounge
  • Customisation Station

Events + Experiences;

  • Expect our signature panel discussions around sustainability, female empowerment and industry updates
  • Opening Night Party
  • Part II Celebration; In the Club
  • Weekend Designer Led Workshops, ie. candle making, soap making, etc.
  • Upcycling + Repair Workshops
  • Colorology

Who’s this event for:

Open to press, media, industry AND consumers alike, discover unique + one-of-a-kind products, meet the designers behind the brands & join our exclusive events. Giving customers exclusive access to new collections, one off pieces and showcasing brand new designers. Go deeper behind the brand and immerse yourself into the world of the designer.

There will be daily happy hours courtesy of VIVIR Tequila

VIVIR Tequila was born from the love of the Agave based spirit that two good friends (Paul and Nav) shared. A number of years ago they started to question why it was so difficult to find quality 100% Agave Tequila in the UK without going to a specialist bar or retailer. This was especially important for Paul as cheaper Mixto Tequilas are the only thing in the world he’s allergic to meaning he found it hard to drink any Tequila in the UK full stop.

Paul had already been working with Agave for over 16 years and knew the industry well. In 2016 they finally made the decision to change perceptions of Tequila in the UK and create their own line of premium 100% Agave Tequilas. It took them 3 years to develop as they wanted to get it right and in 2019 they finally introduced VIVIR Tequila to the UK.

KEY DETAILS:

Location: St John's Wood Highstreet

Date: 21st October - 3rd November

Opening hours: 10AM - 7PM daily

Free entry, open to public

PERSONAL SHOPPING

Experience an in store styling and personal styling session with our in house stylist, 3 days a week.

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LONE DESIGN CLUB

Lone Design Club is cutting through the noise of a saturated fast‐fashion market and shaking up the conventional shopping experience by challenging traditional retail offerings both in the UK and internationally. Presenting a new immersive shopping experience LDC is blurring the lines between consumers online and in‐store purchasing experiences.

PREMIUM - ETHICAL - IMMERSIVE

More info to follow - keep an eye on our website and social channels - in the meantime, be sure to mark your diaries.

Follow us >>> stay tuned as we release details via our Instagram + Facebook

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Date and Time

Location

NW8 7NH

Saint John's Wood High Street

London

NW8 7NH

United Kingdom

View Map

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