San Francisco, California
London, United Kingdom
In partnership with The Merge Summit, The ARC presents THE IT FACTOR seminar! Panelists will share tips and strategies on what casting directors look for, how an actor can stand out, and overall insights on succeeding in the industry.
Vice President of Talent and Casting, Original Programming, BET Networks
Robi Reed is an Emmy Award-winning Casting Director whose magic touch has landed major roles for Denzel Washington, Halle Berry, Rosie Perez and Queen Latifah, among many others. Blessed with an eye for talent and a gift for spotting a diamond in the rough, her career has spanned over 27 years and she is known for taking the ordinary and creating the extraordinary. Her ability to match a role with the perfect choice has made household names out of Jamie Foxx, who she discovered at a local comedy club in Los Angeles and Mekhi Phifer, who she plucked from an open casting call. Reed has more than 50 films to her credit, including blockbusters Soul Food, The Best Man, For Colored Girls, Love Jones, Set It Off and Antwone Fisher, in which she cast Derek Luke in his first leading role. Her first studio film came with Spike Lee’s School Daze. She went on to cast Lee’s Do The Right Thing, Mo’ Better Blues, Crooklyn, Clockers and Jungle Fever breaking out two of Hollywood’s biggest stars, Samuel L. Jackson and Halle Berry. She is currently the Vice President, Talent and Casting, Original Programming at BET.
Executive Vice President, Talent and Casting, The CW Network
Prior to UPN, she was a freelance casting director on several pilots and series, such as 8 Simple Rules, and on made-for-television films for both broadcast and cable networks. From 1985 to 1999, she served as senior vice president of talent and casting at NBC. During her tenure, she supervised the casting of hundreds of pilots and series, including ER, Friends, Seinfeld, Frasier, Law & Order, Will & Grace, and The West Wing.