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The International Business Strategy of LaLiga

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WeWork

19/F Cityplaza Three

14 Taikoo Wan Road

Taikoo, Hong Kong Island

Hong Kong

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The ESADE and IMD Business Schools Chapters in Hong Kong in collaboration with the Spanish Chamber of Commerce in Hong Kong and LaLiga are proud to host on Wednesday the 19th of June a conversation with Eduard Castell about "The International Business Strategy of LaLiga".

What are the challenges facing LaLiga today? What is LaLiga doing in Asia to boost its popularity here? An analysis of the different actions that LaLiga has made to grow and expand internationally.

As the delegate of LaLiga based in Hong Kong, Eduard Castell is in charge of LaLiga's sports and business development in the city. Eduard will talk in detail on how LaLiga arrived in Asia and how they plan to establish a solid brand image, network of fans and network of broadcasters here. Eduard will also talk about Sport Management and his professional experience in working for such a well known institution.

When: Wednesday June 19th from 7pm to 9pm (Registration begins at 6.30pm).
Where: WeWork, 19th Floor, Cityplaza Three, 14 Taikoo Wan Road, Taikoo (MTR Exit E Tai Koo station, then follow the signs for Cityplaza Three).

Eduard will also have some LaLiga perks to award to some lucky winners of a fan quiz following his talk, are you ready?

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Location

WeWork

19/F Cityplaza Three

14 Taikoo Wan Road

Taikoo, Hong Kong Island

Hong Kong

View Map

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