San Francisco, California
London, United Kingdom
The Institute Presents: NEUROSOCIETY
"art that exercises the brain"- Vogue
"instead of just reading about the latest mind-bending experiments in neuroscience... participate in them." -NY Times
The Institute Presents: NEUROSOCIETY, co-created by David Byrne and Mala Gaonkar, is an 60-minute immersive theater performance where you will be guided through a series of experiences created in collaboration with working neuroscience labs.
The Institute Presents: Neurosociety is a series of interactive environments created by Byrne and Gaonkar that present the emerging work of fifteen cognitive neuroscience labs around the world. You will be led through 4 rooms, and in each room you will experience a surprising aspect of yourself and how you relate to the world and to other people. You will see your hand grow giant and you will be embodied in a doll's body. You will see moving objects freeze, predict real elections and face moral dilemmas
Visitors will experience the lab’ work in visceral and entertaining ways. With the consent of participants, visitors’ reactions and decisions will be anonymized and used by the labs to further their research. Each visitor thereby becomes a unique and integral part of The Institute’s ongoing research.
“Experiments, we feel, are a form of theater.”
About David Byrne: David Byrne is co-founder of the influential and acclaimed band Talking Heads. As a solo artist, his career has been prolific and wide-ranging. He has written and directed feature films, exhibited visual art for decades and published both fiction and nonfiction writing to great acclaim.
About Mala Gaonkar: A technology investor at an investment advisory firm, Mala Gaonkar's non-profit work focuses on innovations that shift community behaviors and biases, aiding public health and education outcomes. She is a founding trustee of Ariadne Labs, the Queen Elizabeth Prize for Engineering and Surgo Foundation, and a trustee of Tate.
The theater performance is recommended for ages 13+
Attendees must be 10 years and older.
Each show will run for an estimated 60 minutes.
Tickets are non-refundable and are $45. Tickets are $35 for those with valid student ID. $35 tickets are available on Tuesdays and Wednesdays 3PM – 6PM. Tickets are valid for your scheduled time only.
Last entry on 2016 December 23rd will be at 2:00pm and the exhibition will re-open on January 4th.
The exhibition will be on view at Pace Art + Technology, located at 350 El Camino Real in Menlo Park and will run until March 31, 2017.
Please email firstname.lastname@example.org with inquiries.
#neurosociety | Instagram: TheInstitutePresents | Twitter: @TIPneurosociety
When & Where
Pace Art + Technology
Established in 2015 by Pace President Marc Glimcher, Pace Art + Technology is the gallery’s new program dedicated to showcasing interdisciplinary art groups, collectives and studios whose works explore the confluence of art and technology.
The Institute Presents: NEUROSOCIETY, located at 350 El Camino Real in Menlo Park is open Tuesday - Sunday 11 AM - 6 PM beginning October 27, 2016 until March 31, 2017.
teamLab, located at 300 El Camino Real in Menlo Park is open Tuesday - Sunday 11 AM - 7 PM through December 18, 2016.
Pace Gallery is a leading contemporary art gallery representing many of the most significant international artists and estates of the 20th and 21st centuries. Founded by Arne Glimcher in Boston in 1960 and led by Marc Glimcher, Pace has been a constant, vital force in the art world and has introduced many renowned artists’ work to the public for the first time. Over the past five decades, the gallery has mounted more than 800 exhibitions, including scholarly shows that have subsequently traveled to museums, and has published over 400 exhibition catalogues. Today, Pace has locations worldwide: four galleries in New York, two in London as well as galleries and exhibition spaces in Beijing Hong Kong, Paris, Menlo Park and Palo Alto, California.
Pace Palo Alto, located at 229 Hamilton Ave in Palo Alto is open Tuesday – Saturday 11 AM – 7 PM and Sunday 11 AM – 5 PM. For more please view www.pacegallery.com