The Ins and Outs: Going Through A Brand Redesign

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Center for Design Innovation

450 Design Avenue

Winston-Salem, NC 27101

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This month we will be joined by Daryl Shaw, Founder of Royalty Marketing, and Jake Wharton, Partner at Womble Bond Dickinson, to talk about the ins and outs out going through a brand redesign.

About Daryl
Daryl Shaw is Founder and Chief Creative Strategist of Royalty Marketing. Shaw has more than a decade of experience in integrated marketing, creative strategy, and product/category management. Shaw has managed several Fortune 500 and corporate brands including Hanes, Dial Soap, Right Guard, Renuzit, Wrangler, Soft Scrub, Harley Davidson, Wells Fargo, and Jersey Mike’s as well as entertainment industry clients such as Kevin Hart, Kelly Rowland, and Shaquille O’Neal. Shaw is a graduate of Wake Forest University.

In addition to serving on multiple boards such as Habitat for Humanity, The Winston-Salem Chamber of Commerce, and Smart Start of Forsyth County, Shawl is a dedicated community member and leader and takes pride in using his personal and professional experience to mentor young black men. Shaw is a dedicated husband and father and enjoys photography, music, fashion, world history and looks forward to someday traveling the world to capture the lifestyles and cultures of various societies.

About Jake
Jake is an intellectual property (IP) attorney at Womble Bond Dickinson, focused on dispute resolution and helping clients protect and defend their IP assets. Jake assists clients with IP disputes in federal courts, the Trademark Trial and Appeal Board, the Patent Trial and Appeal Board, and in private arbitrations. His experience preparing and prosecuting patent applications, as well as counseling clients on trademark, copyright, and trade secret matters, provides a deep knowledge of what it takes to successfully procure and protect what may be a business’s most valuable assets—their intellectual property.


Join us for a catered lunch, and great company, and new connections with your Creative Community at Swerve!

This is a Swerve Meetup you definitely do not want to miss!

The event is free to Swerve members and $20 for all others.
Location: Center for Design Innovation Atrium, 450 Design Ave.

Octobers Swerve Meetup is sponsored by Womble Bond Dickinson

Want to learn more about Swerve? Head over to https://www.centerforcreativeeconomy.com/swerve

Date and Time

Location

Center for Design Innovation

450 Design Avenue

Winston-Salem, NC 27101

View Map

Refund Policy

No Refunds

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