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The Innovator’s Dilemma

Capital Technology Management Hub

Tuesday, October 12, 2010 from 6:00 PM to 9:00 PM (EDT)

The Innovator’s Dilemma

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The Innovator’s Dilemma


Delivering the products customers actually want – Addressing key challenges in Innovation



Presented by: Jeff Baker, Strategy Adviser, Strategyn Consulting

Why do 70-90% of new products fail?  More importantly, as innovators, how has this become a norm we accept?  This presentation will explore a different way of thinking about customers and share a series of discoveries that can transform innovation from a black box into a well-defined process that consistently produces successes instead of failures.

Jeff Baker spent 12 years as a strategist and market research manager at Microsoft.  Now an Innovation Management consultant, he will share insights and war stories from his experiences working side-by-side with dozens of Development teams at Microsoft and beyond.  Having a new-and-improved understanding of customers is only half the battle.  That understanding must be paired with internal business processes designed to overcome the challenges that often lead to the launch of products that fail to live up to company expectations.

In this session we’ll do a short exercise to give you a taste of how a more structured, disciplined approach can actually unleash more creative energy among your development teams.

Place: Teqcorner

Address: 1616 Anderson Road, McLean VA, 22102


Meeting Agenda:
6:00   Reception / Networking
7:00   Welcome, “In Transition” – Career Management Segment
7:15   Feature Presentation w/ Q&A

The Innovator’s Dilemma

8:30  Closing Announcements


Have questions about The Innovator’s Dilemma? Contact Capital Technology Management Hub


Tuesday, October 12, 2010 from 6:00 PM to 9:00 PM (EDT)

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Capital Technology Management Hub

CTMH is a networking organization for technology management professionals in the Washington metropolitan area. Founded and run by alumni of the Technology Management Master program at George Mason University, CTMH provides a forum where professionals can effectively network, learn, recruit, and search for new career opportunities. Technology Management professionals can have a wide variety of roles but in essence they design, implement, support, or manage technology and are decision-makers or decision-influencers in their respective organizations.

CTMH vision is creating of a network of professional where technology management talent is discovered and developed and where good business ideas are encouraged and supported.

CTMH mission is to provide a forum for technology management professionals operating in the public and private sector to network, recruit, learn, and share information so to increase their knowledge on products, trends, challenges, and opportunities in the technology management field.

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