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The Improvisational Marketer: Using Improv and Storytelling to Influence, I...

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CAP COM Federal Credit Union

4 Winners Circle

Albany, NY 12205

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As the most cutting-edge business cultures are recognizing, storytelling skills are not just a “nice-to-have” in today’s world. Rather, this oldest of communication tools tap into the fundamental way our brain makes meaning and helps us understand new concepts, engage deeply, tap into our passion, and connect with others. In thus dynamic, playful, practical session, you’ll experience ways to get inside the minds of your customers and speak from their point of view, differentiate your products in compelling and memorable way, engage with others and build lasting relationships, and create joy.

You will take away:

  • The 6 secrets for making stories compelling and memorable

  • 4 key principles of the improvisor every marketer can employe

  • At least one fabulous story of their own

  • A new friend

  • And a pen

Bio:

Kat Koppett is the eponymous founder of Koppett, an organizational development company specializing in blending traditional organizational development tools and principles with cutting-edge improvisation and storytelling techniques to enhance individual and group performance. She holds a BFA from NYU, and an MA in Organizational Psychology from Columbia. In addition, Kat is a Certified Professional Co-Active Coach, and the co-director of The Mopco Improv Theatre. Kat has designed and delivered programs for a diverse roster of organizations, large and small, including the Clinton Global Initiative, Apple, Facebook, Prezi, St. Peters’ Hospital, RPI, Skidmore, Oracle, Havas Health & You, Chanel, Eli Lilly, AAA, JPMorgan Chase, Houghton-Mifflin Harcourt, Merck, NASA, and GE.

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Date and Time

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CAP COM Federal Credit Union

4 Winners Circle

Albany, NY 12205

View Map

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