The Importance of Multi-Channel Marketing
Event Information
About this event
During this FREE live webinar event, Dr. Renee Tacka will teach you how to design an effective multi-channel marketing plan for your business. You will learn about:
- the importance of utilizing print, digital and video marketing tactics to promote your brand
- why you should customize your messaging on each channel
- how multiple touchpoints will help you grow sales
About Dr. Renee Tacka
Renee Tacka is a doctoral-level business professional with 23+ years of experience achieving results in the media, research, consumer goods, and retail industries. She is accomplished in business and operational planning, market development, team management, budgeting, and all functional areas of marketing, including sales, advertising, consumer behavior, database marketing, and market research.
Renee is an Assistant Professor of Marketing in the Graham School of Business at York College of Pennsylvania in York, PA. She teaches marketing, digital marketing, advanced advertising, personal selling, sales management, fashion marketing, retailing, and branding. Renee started as an adjunct professor at York College of Pennsylvania in 2008. She is also a well-known educator throughout the media industry, having trained many media clients in sales, advertising, and market research techniques to accomplish both internal and external company goals and objectives.