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The Idler Academy - Killer Business Ideas

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British Library Conference Centre

96 Euston Road

London NW1 2DB

United Kingdom

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What are the products, places and brands that light up your day?

The development of experience shopping has grown tremendously in recent years. The more established big businesses have been slower to make the moves, but here in London our start-up scene provides us with an array of pop-up and niche shops and eateries that cater for all our wants.

One business that has recently captured the imagination is the Cereal Killer Café, launched in Shoreditch by twin brothers Alan and Gary Keery. Inspired by the real life scenario of a morning hangover over a lunch break, it sells over 100 types of cereal, 30 different varieties of milk and over 20 toppings served in a nostalgic diner setting transporting you back to the 80’s and 90’s.

In the two years since first opening their doors they have seen the best and worst of being in the start-up spotlight; both by receiving fantastic press exposure but also at the receiving end of organised protests for how they represent unwanted ‘gentrification’ of some neighbourhoods. The notoriety which naturally followed has evidently driven the owner brothers on to secure even more success and so answering their critics in the very best way. 

This event will see Gary and Alan Keery in conversation with The Idler founder and writer Tom Hodgkinson to discuss all things innovation, imagination and irreverence.

About the presenter:

Tom   Hodgkinson is the founder and editor of The Idler and the bestselling author of How to be Idle and Business for Bohemians. In 2011 he and his partner Victoria launched the Idler Academy of Philosophy, Husbandry and Merriment, a business which offers online and real-world courses in the liberal arts and practical skills, from philosophy and ukulele to business skills and singing.

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British Library Conference Centre

96 Euston Road

London NW1 2DB

United Kingdom

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