Actions and Detail Panel
The Human-Centric Shift: Three Powerful Social Trends Influencing Marketing
Thu, May 18, 2017, 11:30 AM – 1:00 PM EDT
We are in a unique state of cultural change. If you haven’t articulated it, you’ve definitely felt it. You may have even helped propagate it. It’s bigger than any innovation or politic. It’s transcendent – crossing over demographic, geographic and industrial divides. Over the last five years, this shift has become the foundation for the way we operate and engage with the world, and it’s emerged as three core social trends: Radical Transparency, Simplicity and Authenticity.
From retail to banking, food to social media – these cultural trends are pervasive and as much-consumer driven as they are universally embraced. What makes these 3 trends unique is how rooted they are innate human emotions and expectations … are how quickly they’re shaping the way we communicate, engage and purchase.
It’s critical to acknowledge and understand Radical Transparency, Simplicity and Authenticity because Marketers will need to adapt to stay relevant with audiences today. This talk will explore what each of these mean from a cultural perspective, and how marketers can align their strategies, plans and tactics to stay relevant and prosper in these changing times.
About the Speaker
Kim Brown is the CEO/Founder of Centrally Human, an independent marketing “coach-sultancy” firm focused on empowering brands to take back control by understanding and leveraging their most powerful assets – data and technology – to empower their human talent and drive measurable business results.
She designed the proprietary human-centric model that combines coaching & consulting – coach-sultancy – to ensure we address the emotional and need/want dynamics of human decision-making that resonates with your audience and drives dollar results.
Kim has more than 12 years of industry experience. She has managed more than $1 billion in media across 50+ clients in all major verticals; created more than 800 marketing strategies; lead start-up teams, pivots and digital transformations; developed GTM and data monetization strategies; designed digital industry standards; and coached more than 20 brands using the human-centric model in her career.
She is also a contributor to AdExchanger’s Data-Driven Thinking editorial section, guest lecturer at Northwestern University’s Medill Integrated Marketing Communications graduate school, and advisor at 1871 (the country’s leading tech/start-up incubator).