The Habit Design® Training Course ("Step 1")

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The only clinically validated, evidence-based training proven to accelerate new habits, backed by the NIH. Money-back guaranteed!

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		The Habit Design® Training Course ("Step 1") image

Featured by TED, The New York Times, McKinsey & Company, Stanford Medical School, The World Bank, and many others, Habit Design® is the only clinically validated program proven to accelerate habit formation. It is the only behavior change program to receive the U.S. National Institutes of Health innovation research award.

Our methods are clinically validated, evidence-based, and have only been shared with clients in clinical psychotherapy… until now.

Over 100,000 people from over 500 companies have applied these techniques to create over 1 Million new health and productivity-related habits, resulting in (on average):

  • 83% success rate in automating at least 1 target habit of their choosing
  • Double the weight loss vs. a control group (after 1 year)
  • 1-2 points of BMI improvement (after 1 year)
  • 69 extra minutes of daily productivity
  • 190% return-on-investment (vs. -50% for typical lifestyle wellness programs)


Why is it so hard to change our behavior? Why do we find it difficult to exercise, eat better, be more mindful, quit smoking, or to be more productive?

Because, despite the common wisdom, it doesn’t take just 21 days to form a habit. Research now tells us it can take at least 66 days to form the kind of habits that really matter. But, no matter how motivated we are, 80% of us still give up on our resolutions after just six weeks.

Despite the pop psychology you may have read, there's no clinical evidence that habits rely on extraordinary willpower, motivation, growth mindset, mindfulness, or moral character. Fitness wearables, tracking, challenges, motivational interviewing, and even positive self-affirmations also do NOT create lasting habits either for most people.


Designed and clinically validated by licensed, certified, and published clinical psychologists and behavior scientists from Harvard, Yale,  Stanford Medical School, and the University of Washington, this patent-pending training course will train you to apply proven cognitive behavioral techniques to create new, automatic, habitual routines that dramatically increase your personal wellbeing and productivity. 

Through a combination of short tutorial videos, exercises, and personalized, clinically-directed coaching, the course will present a synopsis of the best clinically tested, evidence-based behavior change research, distilled via easy-to-use, practical diagnostic tools. By the end of the course, you will know how to incorporate and, more importantly, sustain important new habits into your daily routines and, if applicable, the routines of your clients.

This course is for personal, non-commercial use only and may not be reproduced, redistributed, re-interpreted, or adapted in any way without prior express approval by Habit Design, Inc. If you're interested in teaching or coaching the Habit Design Training Course to third-parties (e.g., clients, employees, etc.), you'll want to complete this course and then the subsequent "Personal Coaching" (Step 2) and "Trainer-Affiliate Certification" courses (Step 3)

This course is qualified for 12 CE credits (e.g., CHES, MCHES, ACSM, et al.); see the FAQ below. Feel free to contact us for more details.

This is the first time this training has been made available online. Enrollment is limited in each cohort to ensure a high level of one-on-one training quality. Every cohort has sold out thus far, so RSVP quickly.


Self-Paced Training Videos, Diagnostics & Schedule

There are 5 sequential, tutorial videos, each lasting 20-30 minutes. After each tutorial, you'll complete a brief online diagnostic survey for a new habit you would like to make automatic. Our clinical team will review your responses and provide any necessary feedback via email (typically within 2-3 business days). This feedback may require that you redo a survey before progressing to the next session. After you successfully complete each session's requirements, you'll progress to the next session. 

After your registration is processed (typically within 5 business days), you can choose any day to begin your training and any day/time to access your tutorial videos and diagnostic surveys, as long as you begin your training no later than 30 days after you complete registration. Access to the course will end 3 months after you complete registration.

Personal, One-on-One Coaching from a Licensed, Clinical Psychologist

After successfully completing the fourth session survey, you'll be eligible to train a Habit Design of your own design and receive daily feedback and support from a licensed, certified, clinical psychologist via SMS/Text over 10 consecutive weekdays (for domestic U.S. participants only). Please note this does NOT constitute a patient-doctor relationship (see "Medical Disclaimer" below). This support alone is equivalent to 2 hours of clinical therapy (or $400 USD).

Curriculum Materials

You'll have access to course materials, e.g., worksheets and session videos (for personal, non-commercial use) for up to 3 months after your course access begins.

The Only Money-Back Guarantee In the Industry

Available to those who complete and fully participate in the full coaching program, including the concluding 10 consecutive weekdays of clinical coaching via SMS/Text (above), if your progress does not improve by the conclusion of the full program, you may request a full refund (minus tax and Eventbrite's transaction handling fee). 


  • "This should be required training for anyone in healthcare, corporate wellness, coaching, or behavior change." - The Art & Science of Health Promotion Institute

  • "I've tried so many self-improvement programs, but none of them stuck beyond a month. This is the only program where I was successful in making lasting habits, and I'm still doing them everyday a whole year later! Not to mention, I've lost over 40 pounds and gotten off my blood pressure medication." - Kristin A., Trainee

  • "I was skeptical at first, but I saw such quick results that I was amazed I hadn't realized it sooner: Habits are a discipline that require real-time feedback and coaching. My trainer always had just the right suggestion for the issue I was facing that day." - Doug S., Trainee

  • "I never ran before in my life, but now after applying my Habit Design training, I'm about to run my first marathon!" - Richard O., Trainee

  • "After including Habit Design into my health coaching, I saw a 73% increase in client signups and 69% increase in their engagement with their health routines. This definitely led to my business growing 91% in revenue in just 1 year." - Marla S., Health Coach

  • "My clients saw such a dramatic improvement in their daily performance which led them to become more confident and excited about my training." - Sam J., Wellness Coach 

		The Habit Design® Training Course ("Step 1") image


Here's how our value proposition stacks up against some of our primary surrogates:

		The Habit Design® Training Course ("Step 1") image


"Why can't I just pick this up in a book or one of the many free self-improvement guru websites?"

Unfortunately, there's a tremendous amount of incorrect, simplistic, and outright misleading claims in pop psychology, especially related to "habits". Most of these sources are not licensed, certified, and published clinicians. 62% of our trainees come to us having had disappointing experiences from these kinds of pop psychology sources. You get what you pay for. 

Our Habit Design® techniques are not available from any books, websites, videos, or self-improvement gurus, but have been carefully clinically validated over ten years, published in peer-reviewed journals, and previously made available only to our corporate clients. 

"Can I receive CE credit for this course?"

This course has been qualified for 12 CE credits by several professional accreditation organizations. Upon successful completion of the course, you will receive a Certificate of Completion which you may submit to the accreditation agency of your choosing. We do not guarantee nor manage accreditation processing, that is up to you. Feel free to contact us for more details.

"Do you provide group discounts?"

Yes, we do. Email us the details of how many people you wish to register to admin@habitdesign.com, and we'd be happy to see if a group rate is available (terms & conditions may apply).

"Do you provide a 'PMPM' (Per Member Per Month) rate for organizations that want to integrate this into an annual employee benefits portfolio?"

Yes, we do. Email us the details of how many annual members/subscriptions you wish to register to admin@habitdesign.org, and we'd be happy to send you our PMPM rate (terms & conditions may apply).

"If I successfully complete this Step 1, what is Step 2 and how does it lead to Trainer Certification?"

After successfully completing this training course, you will receive an invitation and details for optionally continuing your personal Habit Design training through daily coaching support with one of our certified trainers and/or clinical staffers via SMS/Text. This is called "Step 2" and involves 60 weekdays of brief text-based coaching, taking just a few seconds each day. If you wish to continue on to becoming a certified Habit Design Trainer, successfully completing Step 2 is a pre-requisite for continuing onto Trainer Certification, "Step 3".

"I want to be a certified Habit Design trainer. If I want to register for all 3 steps at once, is there a discount?"

Yes! We offer a $500 rebate for registering to all 3 together (available to individual registrants only). Just register for each program via the links above and your rebate will be processed within 2-3 business days. Contact admin@habitdesign.com for details.

"Is this training course covered by insurance?"

Yes (well, it depends)! As you might suspect, your mileage may vary depending on your insurance provider, your coverage, etc. Email us at admin@habitdesign.com and we'd be happy to check for you.

HOLIDAYS: Staff support is unavailable during U.S. holidays, although you may continue with your self-directed training as you wish in the interim. 

REFUND & MONEY-BACK POLICY: Disregard the refund policy statement at the top of this registration page (i.e., "Refunds up to 7 days before event"), it's out of date, but Eventbrite can't let us change it for some reason. You may request a full refund up to 2 days after your access to the course begins.

In addition, those who complete and fully participate in the full coaching program, including the concluding 10 consecutive weekdays of clinical coaching via SMS/Text (see above), if your progress does not improve by the conclusion of the full program, you may request a full refund (minus tax and Eventbrite's transaction handling fee).

Trainees who purchase and refund multiple courses over an extended period may be subject to suspension for abuse of the refund policy. 

MEDICAL DISCLAIMER: This course and its associated one-on-one support is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Reliance on any information provided by this course, participants, instructors, or other personnel associated with this course is solely at your own risk.

CODE OF CONDUCT: Should any registrant cause unwelcome or unnecessary disruption in the course to other participants or training staff, we reserve the right, at our sole discretion, to expel any such registrant at any time, after a careful review of their disruptive conduct. Upon expulsion, the registrant will receive a notice via email and, at our sole discretion, may receive a partial refund.

QUESTIONS: Reach us at admin@habitdesign.com or 650-485-3648

© Habit Design, Inc. All Rights Reserved.

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Online event

Refund policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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Organizer Michael Kim: Founder & CEO, Habit Design

Organizer of The Habit Design® Training Course ("Step 1")

Michael Kim is the first behavior scientist ever awarded a research grant in the field of habit coaching from the National Institutes of Health. He is founder of, and the leading international authority on, Habit Design®, the behavioral discipline for accelerating habit formation he developed with clinical psychologists from Yale, the University of Washington, and Kaiser Permanente.

Michael has been called “a leading authority in how organizations create sustainable behavior change” by The New York Times bestselling author Jim Collins and is the recipient of the ABAI B.F. Skinner Award for Organizational Behavior Management, TEDMED “Innovators to Watch”, Seoul Digital Forum “Top 20 Global Innovators”, and an adjunct faculty appointment at Stanford Medical School, where he taught the most popular behavior change class in Stanford's history (over 6,000 students). He has been also featured by TED, The New York Times, The White House, The World Bank, McKinsey & Company, Fast Company, CNN, Harvard Business School, Bloomberg TV, MIT Technology Review, IDEO, et al.

Previously, Michael served as a senior technology executive or innovation consultant for Google, Harvard, United Healthcare, Apple, Facebook, Kaiser Permanente, Nike, WebMD, Johnson & Johnson, Microsoft, Samsung, AT&T, et al. He has served as science policy advisor to The White House, advisor to the Chief Scientist of IBM, and advisory board member to the MIT Media Lab. Michael holds Bachelors and Masters degrees from Yale and Harvard focusing on Innovation Management and fellowships from the Coro Foundation and IRTS Foundation. He and his family live outside Seattle, WA.

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