$35 – $130

The Growth Design Series

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Date and Time

Location

Location

Instacart, Thumbtack, LinkedIn, & Adobe

50 Beale Street

Suite 600

San Francisco, CA 94103

Refund Policy

Refund Policy

No Refunds

Event description

Description

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Learn how to scale products with design and strategy

Join us for an after-work mini conference on how to scale your product in an organic and meaningful way. We aim to increase the talent pool of growth designers and help companies deliver more value to their users.


Target Audience

Product Designers, Product Managers, Marketers, Entrepreneurs, and anyone interested in the intersection of design and technology

Important

Each night will take place at multiple venues in San Francisco, CA from 6:00pm - 9:00pm

  • Food & Drinks served


Schedule


Monday, July 29, 2019 •
6:00pm – 9:00pm

Day 1: A Primer on Growth Design

instacartVenue: Instacart HQ, 50 Beale Street Suite 600, San Francisco, CA 94105We’ll kick off The Growth Design Series with an overview of what growth design is, how to hire a growth designer, skills you need, opportunities, and how great design and an open mindset impacts the success of a company.

“Practicing Growth Design”

Lex Roman, Growth Designer at The Black Tux

Lex Roman is an advocate for growth designers based out of Los Angeles, CA. She organizes communities for growth design, gives talks, and has worked as a Digital Product Designer for Growth for the last five years. In this presentation, Lex will explain what growth design is, why it matters, and how it differs from core product design.

You’ll also learn:

  • How to make a case for your work with analytics

  • The step-by-step process to practice growth design

  • How businesses can benefit from growth design

  • Resources to expand your knowledge and skills


“Leading Design for Growth”

Chetana Deorah, Design Director, Growth (formerly at Netflix)

Chetana Deorah is a seasoned leader and builder of high performing product design teams. Her deep expertise is in consumer products and innovation for emerging markets. Most recently as Design Director at Netflix, she led product design for global acquisition & growth.

In her presentation, she will provide a primer on leading design for Growth as it relates to product, people & process. You will also learn:

  • What designing for Growth is

  • The core essence of Growth UX

  • Why there's an emerging focus on Growth Experience Design

  • How to hire product designers for Growth UX

  • What makes a successful Growth team?


Fireside Chat with Bangaly Kaba, VP of Growth at Instacart

Bangaly Kaba oversees growth initiatives for Instacart, to build experiences that drive customer acquisition, retention and long-term engagement.

In this fireside chat, we'll talk 1:1 with Bangaly to learn how he structured the growth team at Instacart and makes strategic product decisions at the top level.





Tuesday, July 30, 2019 • 6:00pm – 9:00pm

Day 2: Experimenting with Data + A/B Testing

thumbtack logo

Venue: Thumbtack HQ, 1355 Market Street, San Francisco, CA

On Day 2 of the Growth Design Series, we’ll explore how to use data to inform design decisions. We’ll cover areas like qualitative and quantitative research, how to carry ideas into multiple rounds of iterations, and define and execute A/B tests.

“A/B Testing and Designing for a Global Audience”

Derek Collins, Product Designer, Growth at Netflix

Derek Collins works at Netflix as a Product Designer for Growth. Over the last year, Netflix has transformed their thinking of how they approach design for a global audience. In this presentation, Derek will share insights on how Netflix tests and scales design around the world. You'll learn how to:

  • Define hypotheses and evaluate metrics with global data

  • Combine quantitative and qualitative research to uncover problems and opportunities

  • Uncover local problems in a global marketplace

  • Approach to product design for growth from Netflix's perspective


"Growth Strategies to Design Successful Products"

Paolo Ertreo, Product Designer, Growth at Dropbox

As a Product Designer for Growth at Dropbox, Paolo Ertreo combines UX design methodologies with product management techniques to generate new ideas, identify high potential growth opportunities and create new business solutions. In this presentation, Paolo will cover:

  • How to cultivate a growth mindset

  • Product frameworks used to meet KPIs

  • How to validate ideas efficiently and expedite learnings

  • How to run quick iterative experiments to discover opportunities

+ a panel featuring the Thumbtack Growth team





Wednesday, July 31, 2019 • 6:00pm – 9:00pm

Day 3: Engagement + Metrics + Scaling Quality

linkedin-new logo

Venue: LinkedIn HQ, 222 Second Street, San Francisco, CA

On Day 3 we'll talk about how to deliver value to create returning customers, how to define what quality is and use it as a guide to create an exceptional experience, how to optimize your career as a designer, and how to measure growth.


“How to Measure Growth”

Robbie Allan, Product Manager at Intercom

Growth metrics are the core of your business. They tell you whether or not you’re solving a problem for your customer. Yet, how do you know what to measure? How do you identify the key action that determines the success of your business?

In this presentation, Robbie Allan, Product Manager at Intercom, will teach us how to measure growth at a high level. You’ll discover that measuring growth doesn’t have to be a complex math problem. With Robbie’s guidance you’ll learn how to measure the right kind of engagement, keep the users you already have, know what's possible, and build something that people want.


"Growth Lessons to Accelerate your Design Career"

Fireside chat with Elina Lin, Product Designer, Growth at LinkedIn

It takes a unique type of person to be successful on a growth team. The individual must be a strategic thinker, an inclusive collaborator, be flexible to change, understand data, and take ownership on projects. Elina Lin, Product Designer on LinkedIn’s Growth team, possesses all of these qualities and more.

In this fireside chat, we’ll talk one-on-one with Elina about her journey to designing products for LinkedIn. With an unconventional and multi-disciplinary background, Elina evolved her design career using principles of growth design through rapid experimentation and learning, a growth mindset, and resourcefulness.

Prior to LinkedIn, Elina made big impacts at startups including Simple Habit, where she led the design team to grow their user base from zero to two million users. This fireside chat aims to inspire you to overcome your fears, challenge your own preconceptions, and lean into your strengths so you can reach your full potential.


Panel: "How Growth Works at LinkedIn"

Featuring Liz Li, Director of Product Management at LinkedIn
and Elina Lin, Product Designer, Growth at LinkedIn

With over 630 million users across the globe, The LinkedIn Growth team drives quality growth with a vision to create economic opportunity for every member of the global workforce. In this panel, we’ll explore how LinkedIn’s growth team works together to influence positive change in the product. We’ll also learn about:

• The types of projects the LinkedIn Growth team works on
• Organizational structure and how they collaborate with other teams
• What a typical work week looks like
• How LinkedIn’s Growth team increases engagement and revenue
• Responsibilities and impact on the company
• How they run experiments
• And anything you want to learn – just ask!




Thursday, August 1, 2019 • 6:00pm – 9:00pm

Day 4: User Activation + Onboarding + Notifications

adobe logo

Venue: Adobe HQ, 601 Townsend, San Francisco, CA

On Day 4, we'll explore how to onboard new customers, show them around your product, educate them on new features, create meaningful notifications, and build habits.


"The Challenges of Optimizing your Onboarding Flow"

Chris Gallello, Senior Product Manager at Strava

User onboarding is tricky but crucial. It takes a lot of trial error and experimentation to get it right. Chris Gallello, Senior Product Manager at Strava, will walk through tips on how to optimize your onboarding flow for maximum retention and comprehension. You'll learn about: ‍

  • Designing for different types of users who sign up

  • How to prioritize the different actions you want a user to take

  • Balancing speed vs. scientific perfection when testing


“Product Activation Strategies that Work”

Dustin Nguyen, Group Product Manager at Adobe

Dustin Nguyen, Product Manager, Growth at Adobe, will walk us through his process on how to increase product activations, grow monthly active users, and reduce churn. Dustin will share tips on how he:

  • Delivers the most value to customers within the first few interactions

  • Designs, tests, and iterates on onboarding experiences to educate customers about new and existing features in the app

  • Creates in-app notifications and email campaigns to keep customers informed without being noisy

  • Run ethnographic research sessions


"Building an Effective User Onboarding Flow for Adobe XD"

Raghu Thricovil, Group Product Manager, Growth at Adobe

Dustin Nguyen, Product Manager, Growth at Adobe, will walk us through his process on how to increase product activations, grow monthly active users, and reduce churn. Dustin will share tips on how he:

  • Delivers the most value to customers within the first few interactions

  • Designs, tests, and iterates on onboarding experiences to educate customers about new and existing features in the app

  • Creates in-app notifications and email campaigns to keep customers informed without being noisy

  • Run ethnographic research sessions


Jobs from our Sponsors

thumbtack logoThumbtack is hiring a Product Designer and Product Writer. Apply at https://www.thumbtack.com/careers.

adobe logo

The Creative Cloud Growth team is looking for a Sr. Product Manager who specializes in Growth to join the team in San Francisco. You'll blend qualitative/quantitative insights, marketing and product skills to surface opportunities to the product teams, and run experiments. Apply here.



FAQs

How can I contact the organizer with any questions?
Please email andi@cascadesf.com with any questions.

Can I purchase tickets for individual days?
Individual tickets will go on sale in the next few weeks. Stay tuned.

‍What's the refund policy?
Tickets are non-refundable, but transferrable to another attendee and available on a first-come-first-serve basis. Although we anticipate that everything will go as planned, venue and speakers are subject to change in the case of an emergency.

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Date and Time

Location

Instacart, Thumbtack, LinkedIn, & Adobe

50 Beale Street

Suite 600

San Francisco, CA 94103

Refund Policy

No Refunds

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