The Good Life Pop-up Shop - Jun 22 - by KNO Clothing and Brooklyn Soda Works

WHAT: The Good Life Pop-up Store by KNO Clothing & Brooklyn Soda Works

WHERE: 75 E 4th Street Storefront

WHEN: JUN 22 | 11a-7p

On June 8 and 22, acclaimed online clothing brand KNO Clothing and nationally heralded Brooklyn Soda Works will open a pop-up shop called The Good Life. Located at 75 East 4th Street, at the FABWORKS storefront in the Bowery, The Good Life invites New Yorkers into a combined clothing store and soda shop highlighting sustainable and ethical consumption that benefits communities local and abroad.

Anthony Thomas and Stephen Caldwell, KNO Clothing’s co-founders, called the unique pop-up shop the result of “two forces of good.”

Founded in 2010, Philadelphia and Manhattan-based KNO Clothing started a partnership between consumers and non-profit organizations through fair-trade designer fashion. Its unique business model—a challenge to the one-for-one model started by TOMS Shoes—won its features in The Huffington Post and Fast Company. For every item purchased at knoclothing.com, an article of clothing is given to a person living in homelessness, and50% of the profits go to KNO Clothing’s partners to help end homelessness across the country: The 100,000 Homes Campaign and Bethesda Mission. Over 3,000 purchases of original graphic tees, dresses, and jewelry have supported KNO Clothing’s partners in housing more than 50,000 Americans in the past two years.

Brooklyn Soda Works, too, was founded in 2010, as the brain-child of Brooklyn-based chemist and visual artist couple Caroline Mak and Antonio Ramos. Mak and Ramos brew fresh micro-batches of carbonated fruit juice sodas, using local and seasonal fruits and herbs whenever possible. Their flavors are daring and sophisticated, turning Grapefruit,Jalapeno, and Honey, for example, into a refreshing delight. Brooklyn Soda Works has been ranked the #1 local soda in New York and featured in The New York Times and BBC News for its tasty, healthy riffs on an age-old treat. Their artisanal sodas can be found in local bars, the Brooklyn Flea, Smorgasburg and for July and August at the High Line.

Pairing colorful sodas that are actually benefit the body and designer clothes that give back, The Good Life marks the beginning of an exciting movement to support both the consumers’ conscience and inner-kid—an exception to typical business standards and the rule “No food or drink allowed.”