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The Future of Sports Marketing

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Lord's Tavern

Saint John's Wood Road

London

NW8 8QN

United Kingdom

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Event description
How to use your brand, data & future trends in sports marketing to rethink your strategy. (Including real-life case studies)

About this Event

The Future of Your Campaign

For sports brand-side marketers only

Join us for this informational & networking event for sports marketers at The Lord's Tavern (right next to the Lord's Cricket Ground).

Do you ever wonder if your sports marketing campaign has reached its peak? Or if your brand's social presence sends the right message? We share our knowledge and experience to help your sports brand stay ahead of the competition with real life case studies.

We cover the future of sports marketing (best practices to use for each objective), how to ensure your online presence makes an impact, and how to turn your analytical data into actions that enhance your campaign.

Use the insight gained to make smarter marketing decisions to enhance your campaign and meet those hard to hit KPIs.

Our line-up of speakers have worked with several sports brands including UFC, ATP, Fanatics, FIFA, BBC Sport, Tottenham Hotspur, Wimbledon, Lord's Cricket Ground and more.

Attendees include heads of marketing, senior marketing decision makers, rising stars of digital in the sports industry.

Agenda

3:00 - 3:30pm - Check-In

3:30- 4:00pm - The Future of Sports Marketing is Multichannel

Luke Rees, AccuraCast

Understand how to optimise your sports campaigns by looking at the data. Learn how to determine the future of your strategy and the most effective ways to reach your audience based on your sports business objectives. We outline the four most popular acquisition activities in the sports industry and link them to the marketing channels most likely to help your brand get your desired conversion result.

4:00 - 4:30pm - How To Build A Personal Brand In 2019

Ash Jones, Great Influence

Personal Branding is a huge opportunity for people in 2019, due to the rise of LinkedIn as a social platform. The focus of this talk will be in helping people understand the importance of having a social presence, the impact it can have on you and your business and how best to build one in 2019!

4:30 - 5:00pm - Following the data - has your campaign peaked?

Farhad Divecha, AccuraCast

We then move on to discuss how analytics can help you determine the future of your campaign and what you can do to help those numbers become more favourable for your business. Learn how to follow the data to gain better results.

5:00 - 5:30pm - Accelerating Digital Performance

Ben Jacobs, Seven League

Focusing on the tactics sports clubs use across digital to engage, market and commercialise through various platforms.

5:30pm on-wards Networking with refreshments and food

  • Network with industry experts and ask those burning sports marketing related questions
  • Have a one-to-one chat with our sports marketing experts (please book one-to-one meetings beforehand via email, phone or social media)
  • Tickets includes alcoholic beverages and snacks! 🍺🥪

About AccuraCast

Building on our core values of creativity, innovation, and data intelligence, combined with our extensive experience in the industry, AccuraCast deliver record-breaking search, display, video, and social media marketing campaigns for some of the biggest sports brands across the world.

Speakers:

Luke Rees (Head of Digital at AccuraCast)

Luke works closely with several of AccuraCast's sports clients for a number of years, managing their search and social media marketing campaigns from start to finish.

Ash Jones (Founder of Great Influence)

Ash Jones is the founder of Great Influence. He has previously worked with Social Chain CEO, Steven Bartlett, where Ash was part of the Founding Team of the company, his work helping build Steven’s profile resulted in Steven becoming one of the UK’s biggest business influencers and being voted ‘The Most Influential Person In The Industry’ by Econsultancy

Farhad Divecha (MD of AccuraCast)

Farhad has over 20 years of experience managing digital strategy, international business, eCommerce and mobile commerce for brands in the Sports, Financial Services, Technology, Travel and Retail industries.

Using a data-led approach and cutting-edge technology, from AI-based audience targeting to programmatic ad buying, and advanced creative management, Farhad keeps his sports clients consistently ahead of the competition.

Ben Jacobs (Sports Consultant)

Ben's primary work has been with FIFA (as an emcee during the Women's Convention) and The Football Association (as a journalist writing various features and reporting on The FA People's Cup). He has also worked on the strategy for BBC Sport, Fulham, Masters Football and Intel and worked on PR as part of the launch of Rematch (Wimbledon's novel re-creation of the 1980 finals)

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You can call AccuraCast on 0800 019 6813 or email us at sales@accuracast.com

Twitter: @AccuraCast Instagram: @AccuraCast Facebook: @AccuraCastUK LinkedIn: @AccuraCast

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Date and Time

Location

Lord's Tavern

Saint John's Wood Road

London

NW8 8QN

United Kingdom

View Map

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