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The Future of Marketing

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The Peculiar Rabbit

1212 Pecan Ave

Charlotte, NC 28205

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Gone are the days of the traditional marketing funnel. Today, it's companies that embrace the flywheel that will win out in the end. A key part of investing in the flywheel -- investing in your current customers. In this presentation, you'll learn what it means to transform your marketing from a funnel to a flywheel, and how marketing can help any business grow by activating, engaging, and delighting your customers.

Speaker Bio:

Juliana Nicholson is a Sr. Marketing Manager at HubSpot, where she oversees Customer Advocacy. In her current role, she manages HubSpot's online HubStars community, along with HubSpot's global HubSpot User Group Program - a network of more than 130 meet-ups in 32 countries. Prior to working in advocacy, she served several years as a field marketer, specializing in sales enablement, MOFU/BOGFU content strategy, and software implementation. Juliana is a graduate of Boston University, where she earned her MS in Public Relations, and of the University of Rochester where she earned dual degrees in English and History.

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The Peculiar Rabbit

1212 Pecan Ave

Charlotte, NC 28205

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