The Future of Marketing Measurement

Budgets that are getting tighter and tighter in the wake of a glooming recession, privacy updates, and "seasonal" pandemic...Is Marketing as we know it dead? The answer may very well rest on sophisticated and innovative technologies around marketing measurement.

Ronen Mense, the man behind AppsFlyer's storied APAC growth, argues that the Future of Marketing Measurement started a while back (partly thanks to the pandemic!). And if you only realize this now, you might have set your business back by at least a couple of thousand dollars.

In this session, he will also discuss the following:

• Marketing spend trends (with a focus on mobile)
• The Big P vis-a-vis tech ecosystem (“P” as in privacy)
• Big Tech actions and implications
• The Future of Marketing Measurement - and its impact on 1) user POV/experience; 2) the business
• Imbibing a future-proof thinking framework

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SPEAKER

Ronen Mense - APAC President & Managing Director

Ronen Mense (馬健龍) joined AppsFlyer in 2014 to establish and accelerate its presence across APAC. His vision at AppsFlyer is to provide mobile marketers with an industry-leading set of tools that enable them to measure and analyze their user acquisition funnel and make smarter decisions in order to maximize performance. Ronen is an expert at growth hacking Asia, having spent more than a decade fully entrenched in the region’s vast mobile space. He was born and raised in Taipei, is fluent in Chinese, and deeply rooted in Asia. Ronen also hosts the LinkedIn Live Thought Leadership series, The Epicenter.

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LOCATION

Seven Peaks Software Office

88 Ratchadaphisek Road The PARQ (West Wing Unit 8-13, 7th Floor Khlong Toei, Bangkok 10110

Maps: https://g.page/sevenpeakssoftware?share

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SPONSORS

This event is sponsored by Morphosis and Seven Peaks Software