The future of fundraising, the future of giving - is your organisation ready for the next generation of fundraising?

This day long session is run by industry experts, arts and charity fundraisers and we will also be introducing a baby boomer/donor to give you their perspective on how they expect charities and arts organisations to engage with donors and supporters.

The morning session:  Using Online Tools to Connect with the Generous Generation

Demographics is set to have a huge impact on the future of giving - with a computer-literate older generation of “baby-boomers” increasingly making decisions on legacies and philanthropic support based on online engagement. This first session aims to help you to connect your cause with this “generous generation” through effective digital strategy and the targeted use of popular tools and platforms.

We will cover:

The future of giving is?
Case study - an example of a charity engaging the generous generation
Let’s listen to the generous generation: “You need to take me seriously.”
What does multi-channel engagement look like: Group activity
Web audit - ideas to improve your engagement with the generous generation
Q & A

Afternoon session: Become a Fundraising Entrepreneur

In a climate of reduced public funding, stretched budgets, time and resources, charities need to develop an entrepreneurial approach to fundraising in order to achieve short term results and longer term sustainability.

This knowledge sharing session explores key fundraising insights honed in the cash-strapped Arts environment from which the wider charitable sector can learn, including engagement through storytelling, the benefits of building a mixed income strategy and a selection of practical tips and techniques for delivering a successful fundraising campaign.

We will cover:

The power of story and the campaign toolkit
How to launch a fundraising campaign
How to find, win and keep corporate sponsors
Philanthropic support - developing a High Value Giving scheme