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The Future of Email Marketing with Jason Kim

Book Promotion Forum and Books & Booze

Tuesday, March 29, 2016 from 6:00 PM to 8:00 PM (PDT)

The Future of Email Marketing with Jason Kim

Ticket Information

Type Remaining End Quantity
The Magic of Email 21 Tickets Ended Free  

Event Details

The Life-Changing Magic of Really Good Email with Jason Kim

Please join us for our first Book Promotion Forum event of 2016. We have an excellent marketing program lined up for you. Sign up fast though because we only have room for 50 people!

Added Bonus: The first five registrants will receive a personalized e-mail analysis from Jason. (No one will be thrown under the bus in the process.) 


Refreshments: Light Snacks and drinks

Topic: Email Marketing

Title: The Life-Changing Magic of Really Good Email

Event Description: E-mail is the most reliable, personal, and cost effective way to acquire new customers and generate sales. Publishers large and small and in all categories should be interested in making their e-mail list the crown jewel of their marketing campaigns, and this workshop will help you do just that. In this lively and informative workshop, Jason will provide a strategic and tactical overview of how to optimize your e-mail marketing efforts.

Some of the topics covered include:
- How to approach e-mail marketing
- How to write e-mails that keep your audience engaged and convert into sales
- How to best measure a campaign’s effectiveness

About the Presenter:
Jason Kim, Ph.D., is a recovering academic who uses an evidence-based approach to publishing and book marketing. He is the Digital Content Director at Parallax Press, an independent spirituality/self-help publisher currently best known for its smash hit, How to Love by Thich Nhat Hanh. Through changes he implemented, Jason grew Parallax's list size by over 10 times, achieved an average open rate of 38%, and increased direct-to-consumer sales revenue by more than 20% after five consecutive years of losses— all in the span of one year. His social media campaign for How to Love drove four years worth of traffic to the website in three days. He also spearheaded Parallax’s entry into online learning so his doctoral degree and teaching experience weren’t a total waste.

Have questions about The Future of Email Marketing with Jason Kim? Contact Book Promotion Forum and Books & Booze

When & Where

Berrett-Koehler Publishers
1333 Broadway
#1000 (10th Floor)
Oakland, CA 94612

Tuesday, March 29, 2016 from 6:00 PM to 8:00 PM (PDT)

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Book Promotion Forum and Books & Booze

The Book Promotion Forum (formerly known as the Northern California Book Publicity and Marketing Association, or NCBPMA) hosts monthly gatherings with speakers and panels covering important topics in publishing and all aspects of book publicity and marketing in the Bay Area. Books & Booze is the premiere gathering place for Bay Area publishing professional. We offer a regular venue for chatting, drinking and networking.

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