The Fundamentals To Brand Building On YouTube

The Fundamentals To Brand Building On YouTube

A brands guide to building substantially on YouTube.

Date and time

Location

Department Bonded Warehouse

18 Lower Byrom Street Manchester M3 4AP United Kingdom

Agenda

10:00 AM - 10:20 AM

Intro & Welcome

Introduction & welcome from me and each workshop member. I will provide a summary of each section within the workshop as well as opening up the floor to specific questions before we get started.

10:20 AM - 11:50 AM

How to build a strategic framework for your brand channel

A deep dive into building a framework for success when it comes to YouTube. I will breakdown my tried & tested formula to building strategy that wins. Built into this section will be time for you to ...

11:50 AM - 12:05 PM

Break

12:05 PM - 12:45 PM

Approach to creative & content optimisation

How to deliver content on YouTube is a question I get asked a lot. This section of the workshop will provide you with the fundamentals to creating content that is better optimised for performance on ...

12:45 PM - 1:30 PM

Creator strategies for success

Building through creators is something that works time and time again. This section of the workshop will be dedicated to approaching creator strategies on YouTube with effect.

1:30 PM - 2:00 PM

Channel Management - The basics of how to build and grow on YouTube

YouTube has many quick wins built into the backend. This section of the workshop will provide you with a step by step guide of how to upload as well as optimise your content in the backend of the cha...

2:00 PM - 3:00 PM

Lunch

Good to know

Highlights

  • 5 hours
  • In person

Refund Policy

Refunds up to 7 days before event

Highlights

  • 5 hours
  • In person

Refund Policy

Refunds up to 7 days before event

About this event

Business • Media

The Fundamentals To `Brand Building On YouTube

YouTube for brands is coming but for most marketeers, it still feels slightly out of reach.

This is a workshop designed to provide you with the fundamentals of creating and building a successful brand channel on YouTube through strategic frameworks & content optimisation.

What we'll cover?

  • How to build a strategic framework for your brand channel
  • Approach to creative & content optimisation
  • Creator strategies for success
  • Channel Management - The basics of how to build and grow on YouTube


This will be a hands-on workshop where we’ll walk through each topic step by step, giving you the chance to interact throughout and leave with clear, actionable next steps to build your brand on YouTube.


Who is the workshop for?

  • Internal brand teams looking to launch their YouTube channel
  • Marketing professionals & creatives looking to upskill in YouTube
  • Podcast teams who have an objective for YouTube


Who am I?

I'm Chloe. I started my career in YouTube running the channel in-house at JD Sports where I lead the brand to success reaching +425% YOY in engagmeent & +235% YOY in viewership.

I have since launched my agency, Chlo&Co. that specialises in running YouTube channels & strategies for brands, podcasts & creators. I'm, extrmely passionate about branded long form content as a power play for futureproofing the digital landscape for brands.

This workshop is designed to fast track you through my learnings and expertise in order to set you up and build something impactful in the YouTube space.


The ticket cost covers:

  • 4 hour workshop
  • Refreshments throughout
  • Lunch

Organised by

£406.98
Oct 22 · 10:00 GMT+1