The Forum - SF: The Technology of SaaS/Cloud Customer Retention

Mikael Blaisdell, Publisher: The HotLine Magazine

Who Should Attend: SaaS/Cloud CxO's, Customer Success Management Professionals

Tuesday; November 13th, 2012 7:00 - 8:45 PM

GoodData Corporation

111 Sutter Street - 4th Floor

San Francisco, CA 94104

Advance Registration Required

The cry “We’ve got an Solution/app for that" seems to be heard on all sides of the SaaS/Cloud industry. Marketing has a good assortment of potential tools for segmenting and analyzing the landscape to find leads. Sales has their own Sales Force Automation technology suite for tracking pipelines and converting those leads to customers. But what then? Which technologies are designed and built to help you keep your customers and optimize their income streams? How should such products be used, and by whom? What can they teach us about the nuts and bolts practicalities of customer retention?

The SaaS/Cloud sector continues to evolve and mature, and an important part of that progression is the realization that a Customer Retention team, by whatever name you want to call it, is not optional for a vendor -- it’s increasingly a requirement for long-term viability and success. And having access to the right technological resources will be a key aspect of winning for that group.

Join Mikael Blaisdell, Publisher of The HotLine Magazine, and a panel of Customer Success Management professionals from InsideView, GoodData and Thomson-Reuters for an interactive working session on the building blocks of SaaS/Cloud customer retention.

Sponsored by: InsideView, makers of customer intelligence tools.

Agenda:

7:00 PM - Doors open for registered attendees

Refreshments & Networking

7:30 - 8:15: Mikael's Presentation + Panel, Q&A

8:15 - 8:30 InsideView

Location and refreshments provided by: GoodData Corporation, leading providers of business analytics solutions.

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