The Fine Foods Group Presents Branding and Packaging: Make your Product Stand Out on the Retail Shelf
Saturday, August 31, 2013 from 10:00 AM to 12:00 PM (PDT)
Costa Mesa, CA
- What are best practices in food packaging design?
- Which product features, attributes and benefits should be featured on your box?
- How should your brand identity and promise be featured / reinforced on your packaging?
- Why should you consider sustainable packaging?
All of these questions, and more, will be addressed, in a hands-on workshop by marketing and design experts, who will use real examples to illustrate their points.
Your products will be evaluated during the sessions, and you'll leave the session with SPECIFIC, ACTIONABLE ADVICE on improving and enhancing your shelf presence.
About the Experts
Laura Missioreck is a 20+year veteran in the design industry. She is the founder and Chief Creative Officer of T
he Graphic Element, a full service print + web design and development studio located in Manhattan Beach, California.
One of Laura’s areas of expertise is company and product branding, especially new food and retail product launches. This process incorporates logo design, packaging, advertising, marketing materials, social media and website presence, and plays to her strengths as a forward-thinking Creative Director with a firm knowledge of how to get brands noticed.
In 2009, The Graphic Element was awarded Small Business of the Year by the Manhattan Beach Chamber of Commerce. The honor was bestowed upon the company after several long-time clients nominated The Graphic Element and the work it has completed over the years. Clients represent businesses ranging from major food manufacturers to small businesses nationwide in a wide variety of genres.
Michel Algazi has spent over 20 years building consumer brands at large and small companies, like The Walt Disney Co and Diageo. In addition to being a successful food entrepreneur, he is founding partner of The Radical Clarity Group (RCG), a consulting firm that works with food companies to creating strong brands and growing profitable businesses. He also helps his clients to raise working capital.
Michel serves as advisor to Pacific Community Ventures in the food and beverage and consumer products categories. He sits on a number of company boards and has been guest lecturer, on product innovation, at UCLA’s Anderson School of Management.
He is founder of The Fine Foods Group, a professional network of 900+ natural, specialty and artisan food companies in Southern California.
When & Where
The Fine Foods Group & The Hood Kitchen Space
The Fine Foods Group
The Fine Foods Group (FFG) is a professional networking organization for natural, specialty and artisan food entrepreneurs based in Southern California.
Its focus is on creating a productive networking and acceleration environment in which its 900+ member companies can share best practices and contacts in the industry and benefit from other members’ insights on issues facing their businesses.
Visit our website to find out more about our organization.
The Hood Kitchen Space
The Hood Kitchen Space, an Orange County Health Department-certified commercial kitchen space in Costa Mesa, California, offering culinary professionals and entrepreneurs a reliable space on a 24/7 basis.
Visit our website to find out more, or email firstname.lastname@example.org with any questions or inquiries.