THE FEED: Viral - The Cure for Common Marketing?
Monday, 14 November 2011 from 18:30 to 21:00 (EST)
Naturally occurring videos of kittens can spread like wildfire. Many turning into ‘internet memes’ that people will recreate and spread. Some memes will go down in history such as ‘lol cats’ and ‘Rickrolling’. With memes and viral, the public do the hard work so you don’t have to. Imagine if your marketing activity turned into a meme? Sounds great, that’s why many brands are attempting to recreate content that goes viral.
But can this really work and if so what’s the secret formula? Just like with social media, consultancies are being opened here there and everywhere with the sole intent of creating and spreading viral campaigns. Do they know the answer?
Many campaigns have worked, with Blend-Tec’s “Will it Blend” video series and Old Spice’s Old Spice man advert genuinely resulting in sales. O RLY? Ya RLY! Other attempts have been dire, like when Toyota got sued.
Join our expert panel as they discuss the shortcomings and benefits of Viral marketing. Is it really the holy grail?
· Is it contrived to construct a viral strategy when most viral happens naturally?
· Is the time invested in creating a viral seeding strategy worth it?
· Will all viral concepts go viral and how do we know if it will or not?
· Is there a secret formula?
· Is it suitable for all businesses?
- Graeme Anthony – PR consultant and creator of the Viral CVIV. Worked with Frank PR on the viral ‘Blindfold cricket‘
- Geth from We are Young. A creative agency who won ‘Best Campaign that became viral’ at the DADi’s last year
When & Where
The web industry is in a constant state of beta. Always evolving and changing. So every second Monday at The Castle, we'll be debating issues in the tech/ web/ digital/ design industries. No holds barred, we aim to find out what industry experts really think.