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Level 3, 315 Brunswick Street

'The Precinct'

Fortitude Valley

Brisbane, QLD 4006


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Talking Shop: The 'F' Word Conference 2017

We believe, that apart from investment, education and mentorship will give founders the best chance to grow their business. With this in mind, we host an annual conference for startups in the creative and consumer space.

Brought to you by Talking Shop, the event features stories, workshops, activities and panel discussions. Guests hear from some of the leading voices in the tech and innovation industries. With a strong focus on successful start-up businesses and the enterprising individual who has founded them.

Attendees will learn not just how to solve problems, but to convert ideas into action to build their business. This September we welcome you to The F Word Conference, 2017.

What is the F Word? Join us at the conference to find out!

While you are there, enjoy stories from the following amazing speakers and masterclasses to accelerate your thinking. Experience really is everything!

DAY ONE: Wednesday 20 September 2017

Speaker #1 Mark Livings, CEO, the Kinetic Agency, www.thekineticagency.com.au

Brand Building

Mark has helped some of the world’s largest companies, create and build brands. Specialising in FMCG, Mark has founded a number of multi-million dollar businesses around servicing needs for branding, promotion, marketing execution and fulfilment.

As CEO of Kinetic, Mark has, over the last seven years worked with companies such as Coca-Cola, Beiersdorf, Ferrero, Pfizer, Tip Top and Carlton & United Breweries delivering new brands, designing strategies and marketing campaigns.

Mark is passionate about the start-up sector. He was an early investor in Queensland-based logistics technology company Temando, and established a joint venture with them to provide promotional fulfilment to the Australian FMCG market. The business has since gone on to deliver triple digit growth for the last 3 years, resulting in $10M plus revenue and has been recognised with an AFR Fast100 award.

Mark will ‘focus’ on brand building; What does it mean to be a brand? how to build a brand. Is it more than a logo? Along the way he will introduce you to key elements of branding, such as brand pillars, brand language, brand propositions and more.

Workshop 1: Brand & Brand Building

Speaker #2. Chelsea Ford, Founder of Females in Food, https://www.femalesinfood.com.au/

Cooking up a Storm

Chelsea Ford is an enterprise growth strategist, facilitator and coach and is passionate about working with Food and Beverage Business to help unlock possibilities. Having worked for corporates such as Nestle and Kellogg’s, Chelsea wants to help small businesses step up and in 2016 established her own startup, Females in Food.

Chelsea will talk about the essential ingredients of ‘Doing business with Big Business in the F&B space’. How to stay focused while spinning plates as you grow your enterprise. How do you decide what’s important and what to de-focus? Chelsea will also share her experience of what corporates look for in a new business. She will also give her thoughts on how disruption is impacting the F&B industry.

Speaker #3. Tom Maclean, Founder Sofi Spritz, http://www.sofispritz.com/

Building a Beverage Brand

Tom started SOFI from his Bondi living room in 2014. Tom left his career in finance after a trip to Italy that inspired him to take a leap and work on his crazy idea.

Tom will share his story of how to build a Beverage Brand – the good, the bad and the ugly!

Day One Close: Movie, Beer, Pizza and Popcorn Night

To wrap up day one we have a pizza & movie night for you to chill out, relax with new friends, and watch a movie.

DAY TWO: Thursday 21 September 2017

Speaker #4. Nikki & Adam Yazxhi, Founders of BellaMUMMA & MAXCO



Overnight Success Story

Nikki Yazxhi first started bellaMUMMA.com to share snippets of her life as a beauty insider with her readers. Now, nine years on, bellaMUMMA has evolved into a go-to lifestyle site for women around the globe. Nikki’s expertise comes from her 20+ years in magazines. She started in the fashion department at Harper Bazaar; has been editor of Girlfriend; launched Barbie magazine; and worked with Mia Freedman as her associate editor at Cosmopolitan.

Adam Yazxhi first started MAXCO in 1999 which has become a leading branding and design studio. From his early career in architecture and as an internationally known major recording label A&R Manager, and most recently throughout his last 16 years as the Creative Director of design company MAXCO. In 2016 MAXCO won the IDCA (international Design And Communication) Bronze Award for Best Branding of Museum Of Australia Democracy.

Share in the eye widening journey of Nikki & Adam, partners in life and business, who will focus on how they achieved ‘overnight success’ (LOL). An inspirational story, of mistakes, failures, achievements, hard times and light bulb moments… and why it was all worth it.

Workshop 2: Six Qualities of a Founder

Panel Discussion: Biggest Founder F_ _k up's

Hear the stories of other founders in a panel discussion on their biggest F_ _k ups!

Speaker #5. Speaker to be revealed soon!

Speaker #6. Steve Baxter, Entrepreneur and Founder River City Labs http://www.rivercitylabs.net/

Our Founder, Steve Baxter, is a proud Queenslander, who established Transition Level Investments in 2012.

Steve commenced his career in defence. He went on to establish and successfully exit, an Internet startup based in Australia then worked for Google CA as a technical program Manager. Steve founded River City Labs, a co-working space in Brisbane, in 2011 and has been a ‘Shark’ on the Channel 10 series Shark Tank since 2013.

Steve will be sharing his story and adventure with us, there will be much to learn from!


1 Day conference $50

~ Includes presentations, workshops, delicious morning, lunch and afternoon tea

~ Connect with new friends, entrepreneurs & business leaders

2 Day Conference $95

~ Includes presentations, workshops, panel discussions & networking opportunities

~ Delicious breakfast, lunch, morning & afternoon tea

~ Connect with new friends, entrepreneurs & business leaders

Movie Night (Wed 20th) $10pp

~ Movie + Pizza, Beer & Popcorn

~ Connect with new friends, entrepreneurs & business leaders

Looking for a 3RD day of INSPIRATION?

Talking Shop is teaming up with Creative³ - a one day conference on Friday 22nd September for creative entrepreneurs! Sounds fun doesn’t it! Creative³ features a series of dynamic presentations from the world’s leading creative game changers and entrepreneurs offering real-world insights into creativity, investment, and enterprise. Find out more here Creative³

As part of our partnership with Creative³, we have a discount for you! If you attend The F Word Conference you will receive 10% discount to Creative³.

Simply purchase your tickets for The F Word Conference and then we will send you a code to receive 10% discount to attend Creative³ Tickets.

If you have any questions, please contact us at talkingshop@transitionlevel.com

Follow us:

@twitter.com/tli_talkingshop www.facebook.com/talkingshop.au/

Brought to you by Transition Level Investments

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Date and Time


Level 3, 315 Brunswick Street

'The Precinct'

Fortitude Valley

Brisbane, QLD 4006


View Map

Refund Policy

Refunds up to 7 days before event

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