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THE EXTRAORDINARY ITALIAN TASTE

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Sydney

DOLTONE HOUSE

PYRMONT

Sydney, NSW 2009

Australia

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The Extraordinary Italian Taste” brand, launched by the Italian Ministry of Agriculture and the Ministry of Economic Development, was created with the objective of stemming the spread of Italian food products imitations as much as possible; promoting the authentic Made in Italy under one brand.

The related consumers’ awareness campaign planned in Australia is aimed at promoting and enhancing Italian products through the diffusion of a greater knowledge on the specific characteristics and authenticity, with reference both to the places of origin and to the nutritional and certifying aspects. The production processes and unique areas of origin that characterize Made in Italy are in fact an essential and distinctive element for the products.

In addition, the campaign is designed to encourage a better distribution of Made in Italy products already present in the area and to facilitate the entry of new ones. As a matter of fact, the difficulty in finding some products, due to a disadvantageous distribution, remains a major cause for the choice of Italian Sounding products by consumers in Australia.

To achieve these objectives, the Ministry of Economic Development will draw on the expertise and work of the Italian Embassy in Canberra, the Italian Trade Agency (ITA), the Italian Consular General in Sydney and in Melbourne, Consulates in Adelaide, Brisbane and in Perth, Italian Chambers in Australia (Sydney, Melbourne, Brisbane, Adelaide and in Perth) coordinated by Assocamerestero, the Association of Italian Chambers of Commerce abroad, Comites around Australia, The Accademia di Cucina Italiana in Canberra.

Liason together with the Federazione Italiana Cuochi all over the Australian States capital cities in making sure that the Italian Regional Traditions are well rappresented.

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Sydney

DOLTONE HOUSE

PYRMONT

Sydney, NSW 2009

Australia

View Map

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