A recent study from Adobe found that 76% of marketers believe that marketing has changed more in the past two years, than the previous 50! Marketing is undoubtedly experiencing significant change and in the A/E/C industry, it’s evolving to become much more strategic, sophisticated and technologically empowered. That means that new skills, tools and approaches are required for marketing today and moving forward.
Tim Asimos, CPSM, Vice President and Director of Digital Innovation at circle S studio, will help attendees understand how marketing is changing, how to stay current with evolving trends and how to ensure you have the right skillset for the industry of tomorrow. You’ll learn about the growing demand for “hybrid” marketing professionals and be confronted with proficiencies you might not currently think of as “necessary” to do your job, but will absolutely be required in the not-so-distant future.
- Attendees will identify the DNA of the modern marketer
- Attendees will discover the marketing and technical skills necessary to remain relevant and effective
- Attendees will understand how the next-generation hybrid professionals are different than those of the past.
- Attendees will define what tools are in the modern marketer’s toolbox
- Attendees will identify how to stay current with evolving trends and best practices
Tim Asimos, CPSM, A/E/C Marketing Strategist and Innovator
Tim is a recognized thought leader and catalyst for change among A/E/C firms, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than a decade of experience both inside and outside the industry.
As Vice President and Director of Digital Innovation at circle S studio, a strategic marketing and design agency, Tim focuses on helping A/E/C firms grow in today’s increasingly chaotic digital landscape. Tim leads the online marketing team to develop innovative strategies in web development, content marketing and online lead generation. His unique approach is based on more than a decade of previous experience in corporate B2B and A/E/C marketing—placing him in the same seat as many of circle S studio’s clients.
Tim is a syndicated blogger and frequent speaker on the topics of online marketing, lead generation, and content marketing. An SMPS Member and Certified Professional Certified Marketer (CPSM), his A/E/C industry expertise has been featured in numerous publications, webinars, programs and conferences. He’s also a member of the American Marketing Association and is currently President of the Richmond, Virginia chapter. He holds a B.S. in Communication Studies and an M.B.A. from Liberty University.
See Tim’s promotional videos for past programs: https://vimeo.com/168931042/d571dc9fa5
11:30 am – Registration/Networking/Lunch*
12:00 pm – Program will begin promptly. This is a 90-minute presentation.
*Boxed lunch will be served.
Free, on-site parking lot.
Have questions about The Evolution of the Modern Marketer: Critical Skills Needed to Remain Relevant Now and in the Future?
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