The Evolution of OTT: What’s Next?
Monday, March 18, 2013 from 1:00 PM to 5:30 PM (PDT)
Santa Clara, CA
The use of over-the-top (OTT) solutions to delivered streaming video to the TV and beyond is now a reality. Virtually all net-connected devices are capable of receiving multiple sources of OTT video, both free and fee-based.
Though streaming video services are at the center of OTT, the tactics and strategies to exploit this space vary widely (for example, second-screening and TV Everywhere are the result of OTT innovations). As this market continues to evolve—and as new, innovative companies move from testing the water to diving in full force—the OTT industry will change, and dramatically so. At this point, it becomes a battle of superior execution and deep pockets. In other words, tomorrow’s OTT market will look radically different from that of 2-3 years ago.
Join TDG’s analyst team in this executive workshop for a hands-on exploration of the emerging models, device pervasiveness, consumer attitudes, and a detailed examination of pending structural shifts and their impact on the future of TV.
TDG’s workshop is the perfect kick-off to OTTcon, providing a deep dive from those who’ve studied the space the longest.
Seating is limited, so register today.
This workshop is being held in conjunction with OTTCon, the only show exclusively dedicated to the over-the-top and broadband TV market. Save by registering for both the workshop and the conference!
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The Diffusion Group
TDG provides actionable intelligence on the quantum shifts impacting consumer technology and media behaviors. Since 2004, our market research and advisory services have helped technology vendors, media companies, and service providers understand how consumers access, navigate, distribute, and consume broadband media - whenever and wherever they may be. For more information, visit our website at www.tdgresearch.com