The means in which media is consumed continues to evolve at a furious pace. Media measurement has struggled to keep up but this year will bring about substantial changes to Cross-Platform and Local Market video measurement. As a media professional, what do you need to know about this evolution?
Join MRCC on March 7 over lunch at Weber Grill to learn, firsthand, about Nielsen and comScore’s recent methodology enhancements, both nationally and in the Chicago market. Each company will spend 30 minutes presenting their media methodologies, highlighting recent updates to their approaches.
Please feel free to send your most pressing questions in advance to Mrcchicago2017@gmail.com. We will have limited time for Q&A after both Nielsen and comScore present so as time permits they will work to address these questions during their presentations.