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The essentials of infographic storytelling

Guardian Masterclasses

Monday, January 20, 2020 from 6:30 PM to 9:30 PM (GMT)

The essentials of infographic storytelling

Ticket Information

Ticket Type Sales End Price * Fee Quantity
The essentials of infographic storytelling   more info Jan 20, 2020 £129.00 £6.48
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Event Details

Learn how to tell compelling stories with data at this compact evening course with graphic designer Valentina D'Efilippo.

Imagine learning a whole new vocabulary in one evening. Data visualisation is the fast-evolving graphic language that is transforming design, data journalism and presentations. In just three hours, you will pick up the basics of creating attractive and persuasive infographics.

This fast-paced but easy-to-follow seminar with graphic designer Valentina D'Efilippo provides an introduction to data visualisation's potential as a storytelling medium.

Valentina will give you a practical understanding of the data visualisation process, including how to draw wireframes that can be transformed into interactive or editorial infographics. You'll learn how to assemble and interpret datasets, and understand the basics of various standard visualisation techniques, as well as the principles behind constructing a story based on data.

By the end of the evening, you will know how to interpret a brief and adapt your final project for your audience to ensure the best possible outcome.

This course is for you if...

  • You have to present for a living, using Powerpoint, Prezi or similar software.
  • You work with data and wish to learn more about turning data into something visually compelling.
  • You're a journalist or charity worker who wishes to learn more about telling stories with data.
  • You're a researcher who has to regularly brief designers and developers.
  • You're a designer working for a research company who wishes to learn more about information graphics and interactives.


This evening seminar provides a thorough overview of the fundamental principles of data visualisation for anyone with a basic knowledge of – or interest in – graphic design, storytelling or data. Topics covered on the course include:

  • An introduction to data visualisation
  • Data, story, design – the process of linking disciplines
  • Understanding datasets and exploring different perspectives
  • Framing data for your target audience
  • How to maximise design for impact, understanding and memorability
  • Visualising data for different media
  • Sample briefs and potential solutions
  • Group presentations of their visual outcomes

Tutor profile

Valentina D'Efilippo is a graphic designer with a special interest in information design. After studying industrial design in Italy, she moved to London and gained a postgraduate degree in graphic design at London College of Communication. She has worked with a number of leading agencies contributing to award-winning campaigns for global brands. In 2013, she published The Infographic History of the World.

All Guardian Masterclasses are fully accessible but please contact us at if you have any queries or concerns. 

Full course and returns information on the Masterclasses website

Have questions about The essentials of infographic storytelling? Contact Guardian Masterclasses

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When & Where

The Guardian
Kings Place
90 York Way
N1 9GU London
United Kingdom

Monday, January 20, 2020 from 6:30 PM to 9:30 PM (GMT)

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Guardian Masterclasses

Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.

Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.

Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.

The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.

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