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the ePublishing Workflow Webinar, presented by Pariah Burke

More than 9 Hours of the indepth information you need to succeed in ePublishing!

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The ePublishing Workflow Webinar ON DEMAND

Pariah Burke

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Event Details

“‘Print’ and ‘publishing’ no longer mean just ink on paper. Publishing professionals need to embrace that concept in order to stay relevant, to stay employable. They need to get on top of digital publishing now.” —Pariah S. Burke, 20-year publishing and graphic workflow expert.

Presented by publishing guru Pariah Burke, the ePublishing Workflow Webinar series is the solution for those evolving into the ebook (ePub), e-magazine, and e-catalog (digital publishing) design, production, marketing, and distribution.

In this intensive 9-hour course you will learn:

  • When to choose between ePUB, Blio, PDF, Flash-based, and iPad-ready digital publication formats
  • How to create ebooks and rich media e-publications in Adobe InDesign, Microsoft Word, Apple Pages and QuarkXPress
  • Edit and control ePUB formatting using Cascading Style Sheets
  • Add graphics and hyperlinks to keep the reader engaged
  • How to obtain an ISBN or ASN number for your publication
  • Market your ebook or e-magazine
  • Deploy your publications onto the iPad, Android devices, BlackBerry PlayBook
  • And submit your ebooks into Apple's iBooks,, and other digital bookstores

Session Schedule

Day 1 (Morning Session): The World of Electronic Publishing

Print, It’s No Longer Just Ink on Paper
  • The facts of market demand for ebooks, electronic magazines, and other e-publishing projects
  • Why e-publishing doesn't have to be the end of your print publishing
  • Redefining effective print publishing workflows to include effective digital publishing
ePublishing Formats and Devices
  • Different forms and formats of ebooks and e-publications: ePUB and MOBI ebooks, PDF and Flash publications with rich interactivity, Blio enhanced ebooks, iPad-ready apps and folios
  • Which devices and applications can read each type of format
  • Feature comparison of each format
  • Limitations of each format
Digital Publication Creation Platforms
  • Facts about the Adobe Digital Publishing Suite
  • Facts about the QuarkXPress App Studio
  • Facts about the systems available to publish digital publications as folios and/or mobile apps
  • Facts about the Adobe Digital Publishing Suite
  • Comparison of pricing: Which system is right for your budget?

Day 1 (Afternoon Session): Creating eBooks

eBook Design and Layout
  • Laying out ebooks in InDesign, QuarkXPress, Microsoft Word, and Apple Pages
  • Laying out the book text
  • Repurposing for-print text to ebook
  • Creating and using appropriate paragraph and character styles
  • Unique requirements for photos, figures, illustrations, and captions in eBooks
  • How to prepare images in Photoshop and Illustrator
eBook Output and Styling
  • Exporting ebooks from layout and word processing applications
  • What's inside that ePUB file
  • Creating multi-chapter ebooks
  • Editing the styling of ebooks
  • Fonts and ebooks
  • Creating external CSS ebook stylesheets for efficient, multi-ebook publishing
Questions and Answers


Day 2 (Morning Session): Creating Rich Media e-Publications

Designing Rich Media e-Publications (Part 1)
  • What is a "rich media e-publication" and what can you do with it
  • Laying out publications in InDesign and QuarkXPress
  • Creating and using appropriate paragraph and character styles
  • Adding graphics, video, audio, and animated content
  • Creating internal and external hyperlinks
Designing Rich Media e-Publications (Part 2)
  • Adding page transitions
  • Creating rollover and clickable actions
  • Creating animation and controlling timing
  • Adding interactivity and rich-media to existing publications
  • Generating distributable formats
  • Securing e-publications against theft and modification

Day 2 (Afternoon Session): Deploying and Marketing eBooks and e-Publications

  • Proofing ebooks and e-publications, what to look for, and how to make changes
  • A look at the Adobe Digital Publishing Suite
  • Uploading ebooks to the iPad, PlayBook, and other devices
  • Obtaining an ISBN number for books
  • Obtaining an ISSN number for periodicals
  • Getting your e-publication into iBooks,, Barnes & Noble, and other e-tailers
  • Distributing ebooks and periodicals
  • Digital Rights Management, do you need it?
  • Selling ebooks: why, how, how much, and who can collect the money for you
  • Managing e-magazine subscriptions and services that can handle distribution and recurring payments for you
  • How to turn a profit from free-to-own ebooks and e-publications
  • Value-adding e-publications
The Last Word
  • How to best manage a single-person e-publishing workflow
  • How to manage team-based e-publishing workflows
  • Questions and answers

Your Host

Pariah Burke Pariah S. Burke

Pariah S. Burke ( is the author or co-author of 5 books covering the tools, tricks, and workflows of print and digital design and publishing. With 20 years experience in all aspects of design, publishing, and advertising, he is a design and publishing workflow expert bringing creative efficiency into studios, agencies, and publications around the world as trainer, consultant, author, and publisher. Pariah lives in Portland, OR where he writes (a lot) and creates (many) projects and publications to Empower, Inform, and Connect Creative Professionals™.

Join the ePublishing Revolution!

As magazines, books and newspapers rapidly convert to digital format, it’s clear the Electronic Publishing Revolution is finally and fully underway. Notable periodicals such as Wired, Sports Illustrated, and Popular Mechanics have made the digital switch, along with the Wall Street Journal and New York Times. Colleges and universities are beginning to offer textbooks in digital format; in a September, 2010 edition of Newsweek, the notion was presented that digital textbooks are replacing traditional ones in the classroom. Barnes & Noble and Borders both have a section of their web sites dedicated to digital textbooks.

Interactivity is being added to the basic PDF ebook format, using Flash and other technologies, giving the consumer a rich and engaging experience, far beyond that of a traditional printed document.

Just how popular are ebooks and other electronic publications? Amazon has declared the Kindle its best-selling product, with over 630,000 ebooks now available from In a four-month period ending in August 2010, Apple announced sales of 3 million iPads, and more slate PCs and ebook readers are rushing to market compete with the iPad.

Within five years there will be more digital content sold than physical content. Three years ago, I said within ten years but I realized that was wrong – it’s within five.Steve Haber, president of Sony’s digital reading business division as told to The Telegraph

With all of this activity taking us further from the printed word and leading us to this new digital frontier, this is the time to take action and join the revolution. Our intensive two-day webinar, the ePublishing Workflow Webinar, will guide you through the process, teach you the tools and knowledge you need to create ebooks, e-magazines, e-catalogs, and other electronic publications, and to successfully deploy them in the market.

Digital publications can be created from a variety of applications, and we will walk you through the process using the most popular software. We’ll explain the difference between ePUB, PDF, and Flash formats, showing you the pros and cons of each, and helping you decide which format is best for your content.

The webinar not only shows you how to produce ebooks, but also covers formatting HTML and editing the CSS (Cascading Style Sheets), to control the look and feel of your documents. You’ll learn how to add graphics, sound, video, and Flash content for the richest experience to the end user.

Facts About Electronic Publishing Today

As more companies plan to release new eBook reading devices by the end of 2010, the electronic publication market continues to expand rapidly.

  • More than 3 million iPads have been sold between April and August 2010. After languishing for years as a largely untapped market, the release of the sleek, multi-function iPad finally convinced the mainstream market of the convenience, utility, and pleasurable reading experience of ebooks, e-magazines, and other electronic publications.
  • In the same time frame 4 million Kindles had been sold; Amazon boasts the Kindle as its most popular product.
  • Amazon sold 3 times as many Kindle ebooks in the first half of 2010 as in the first half of 2009. Amazon now has over 630,000 books available for the Kindle.
  • The iPad is not alone. In September 2010 BlackBerry announced the BlackBerry PlayBook, a tablet computer targeted at the Enterprise, but with plenty of power for the Small Office/Home Office and even consumer crowd. The PlayBook bests the iPad in many features, including full support for Flash-powered games and publications, multitasking (running multiple applications at once), a built-in video conferencing camera, and many other features.
  • In October Microsoft announced that tablet devices and e-readers running Microsoft Windows Mobile 7 will be available by Christmas 2010.
  • Magazines are going electronic. Currently deployed on the iPad, smart phones, and other mobile media are interactive, digital-only versions of the following perodicals:
    • Wired Magazine
    • Sports Illustrated
    • Fortune Magazine
    • PEOPLE Magazine
    • Maxim
    • And dozens of others.
  • Newspapers are going digital. Currently deployed on the iPad, smart phones, and other mobile media are interactive, digital-only versions of the following daily newspapers:
    • The Wall Street Journal
    • USA Today
    • The New York Times
    • Dayton Daily News
    • The Chinadaily
    • And more every week.
  • Catalogs are going digital. Consumers are carrying in their pockets and purses warehouses worth of product listings in the form of electronic catalogs deployed on the iPad, smart phones, and other mobile media. A few of the brands that have taken advantage of the media just since the iPad was released in April 2010 include:
    • Pottery Barn
    • Arhaus Furniture
    • SoundScreen
    • SkyMall
    • Ticket Master
    • And more almost daily.
  • 99.26% of all the computers, tablets, and mobile devices in the world can open Flash-based publications.
  • PDFs are still the number 1 type of rich content, interactive electronic publications.
  • There is a free PDF reader available for every computer operating system, tablet device, and smart phone.
  • Author Seth Godin, author of 12 worldwide bestselling books announced in 2010 that he has completely moved away from traditional printed book publishing. All of his future books will be published exclusively in electronic format.
  • Electronic publishing skills are in demand for new hires and contractors. A search of,, and other regular employment and freelance job sites revealed more than 400 openings looking for skills related to electronic publishing layout, design for electronic publishing, or electronic publication project management (date of sample: September 28 2010).
  • According to the Association of American Publishers audio book sales for 2009 totaled $192 million, down 12.9% on the prior year. E-books overtook audiobooks in 2009 with sales reaching $313 million in 2009, up 176.6%.
  • A recent article in the Wall Street Journal (online) reports that “a group of libraries led by the Internet Archive, a nonprofit digital library, are joining forces to create a one-stop Website for checking out e-books, including access to more than a million scanned public domain books and a catalog of thousands of contemporary e-book titles available at many public libraries.”

The Digital Publishing market is exploding, so it’s now more important than ever to learn how to create e-books, e-magazines, e-catalogs, and more. The ePublishing Workflow Webinar will give you the skills you need to stay relevant and on top of this second digital publishing revolution.

Have questions about The ePublishing Workflow Webinar ON DEMAND? Contact Pariah Burke


Pariah Burke

Graphic & web designer, author, consultant; InDesign, Illustrator, Photoshop, Quark guru. Fanatical about Empowering, Informing, Connecting Creative Professionals™

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