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The ePublishing Workflow Webinar (2 Days of Intense Education)

Pariah Burke

Tuesday, August 7, 2012 at 8:00 AM - Wednesday, August 8, 2012 at 3:00 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Registration Ended $199.00 $0.00
Regular Ticket   more info Ended $249.00 $0.00
Group Discount (On 5 or More Tickets)   more info Ended $149.00 $0.00
This Webinar PLUS InDesign to iPad Master Class   more info Ended $449.00 $0.00

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Event Details

“‘Print’ and ‘publishing’ no longer mean just ink on paper. Publishing professionals need to embrace that concept in order to stay relevant, to stay employable. They need to get on top of digital publishing now.” —Pariah S. Burke, 20-year publishing and graphic workflow expert.

Presented by Pariah Burke with assistance from Steve Dolan, the ePublishing Workflow Webinar series is the solution for those evolving into the ebook (ePub), e-magazine, and e-catalog (digital publishing) design, production, marketing, and distribution.

In this intensive 2-day webinar (6-hours per day) you will learn:

  • When to choose between ePUB, Blio, PDF, Flash-based, and iPad-ready digital publication formats
  • How to create ebooks and rich media e-publications in Adobe InDesign, Microsoft Word, Apple Pages and QuarkXPress
  • Edit and control ePUB formatting using Cascading Style Sheets
  • Add graphics and hyperlinks to keep the reader engaged
  • How to obtain an ISBN or ASN number for your publication
  • Market your ebook or e-magazine
  • Deploy your publications onto the iPad, Android devices, BlackBerry PlayBook
  • And submit your ebooks into Apple's iBooks,, and other digital bookstores as well as brick and mortar stores

Webinar Format & Recording

The Webinar is an intensive course consisting of two consecutive 6-hour days. Each day includes a 1 hour lunch break and two 15-minute breaks. The Webinar will be delivered electronically via Adobe Connect, the best of breed online meeting and seminar system. Video and audio will be transmitted live through Adobe Connect. You may participate in the Webinar from anywhere in the world with a high-speed Internet connection. The URL of the Webinar, as well as your login username and password, will be sent to you via e-mail a 1-2 days before the event begins.

Following the event you will be able to view a recording of the event online. You will be able to pause, stop, start, fast-forward, and rewind the recording for viewing on your schedule. A link to the recording will be e-mailed to you within 1–5 business days following the conclusion of the live event.

Session Schedule

Day 1 (Morning Session): The World of Electronic Publishing

Print, It’s No Longer Just Ink on Paper
  • The facts of market demand for ebooks, electronic magazines, and other e-publishing projects
  • Why e-publishing doesn't have to be the end of your print publishing
  • Redefining effective print publishing workflows to include effective digital publishing
  • The straight answer loaded with facts and figures to the question: Is e-publishing in various media and forms profitable?
Break (15 Minutes)
ePublishing Formats and Devices
  • Different forms and formats of ebooks and e-publications: ePUB and MOBI ebooks, PDF and Flash publications with rich interactivity, Blio enhanced ebooks, e-textbooks, iPad and tablet magazines, catalogs, and apps
  • Which devices and applications can read each type of format
  • Feature comparison of each format
  • Limitations of each format
Digital Publication Creation Platforms
  • Facts about the systems available to publish digital publications as folios and/or mobile apps on iPad, Playbook, Android, and more
  • Facts about the Adobe Digital Publishing Suite
  • Facts about Aquafadas Digital Publishing
  • Facts about Mag+ Digital Publishing
  • Facts about Twixl Media Publisher (formerly RovingBird ePublisher)
  • Facts about PixelMag Digital Publishing System
  • Facts about the QuarkXPress 9 App Studio
  • Comparison of pricing: Which system is right for your budget?
Lunch Break (1 Hour)

Day 1 (Afternoon Session): Creating eBooks

eBook Design and Layout
  • Laying out ebooks in InDesign, QuarkXPress, Microsoft Word, and Apple Pages
  • Laying out the book text
  • Repurposing for-print text to ebook
  • Creating and using appropriate paragraph and character styles
  • Unique requirements for photos, figures, illustrations, and captions in eBooks
  • How to prepare images in Photoshop and Illustrator
Break (15 Minutes)
eBook Output and Styling
  • Exporting ebooks from layout and word processing applications
  • What's inside that ePUB file
  • Creating multi-chapter ebooks
  • Editing the styling of ebooks
  • Fonts and ebooks
  • Creating external CSS ebook stylesheets for efficient, multi-ebook publishing
Questions and Answers

Although we'll answer questions throughout the day, some more involved questions are better discussed during a dedicated Q&A session.

Day 2 (Morning Session): Creating Rich Media e-Publications

Designing Rich Media e-Publications (Part 1)
  • What is a "rich media e-publication" and what can you do with it
  • Laying out publications in InDesign and QuarkXPress
  • Creating and using appropriate paragraph and character styles
  • Adding graphics, video, audio, and interactive content
  • Creating internal and external hyperlinks
Break (15 Minutes)
Designing Rich Media e-Publications (Part 2)
  • Adding page transitions
  • Creating rollover and clickable actions
  • Creating animation and controlling timing
  • Adding interactivity and rich-media to existing publications
  • Generating distributable formats
  • Securing e-publications against theft and modification
Lunch Break (1 Hour)

Day 2 (Afternoon Session): Deploying and Marketing eBooks and e-Publications

  • Proofing ebooks and e-publications, what to look for, and how to make changes
  • A look at the Adobe Digital Publishing Suite
  • Uploading ebooks to the iPad, PlayBook, and other devices
  • Obtaining an ISBN number for books
  • Obtaining an ISSN number for periodicals
  • Getting your e-publication into iBooks,, Barnes & Noble, and other e-tailers
Break (15 Minutes)
  • Distributing ebooks and periodicals
  • Digital Rights Management, do you need it?
  • Selling ebooks: why, how, how much, and who can collect the money for you
  • Managing e-magazine subscriptions and services that can handle distribution and recurring payments for you
  • How to turn a profit from free-to-own ebooks and e-publications
  • Value-adding e-publications
The Last Word
  • How to best manage a single-person e-publishing workflow
  • How to manage team-based e-publishing workflows
  • Questions and answers

Your Host

Pariah Burke Pariah S. Burke

Pariah S. Burke ( is the author or co-author of 5 books covering the tools, tricks, and workflows of print and digital design and publishing. With 20 years experience in all aspects of design, publishing, and advertising, he is a design and publishing workflow expert bringing creative efficiency into studios, agencies, and publications around the world as trainer, consultant, author, and publisher. Pariah lives in Portland, OR where he writes (a lot) and creates (many) projects and publications to Empower, Inform, and Connect Creative Professionals™.

Refund and Rescheduling Policy

If you cannot attend after purchasing a ticket you must cancel in writing (via e-mail). When you do so determines your options:

  • If you notify us at least two (2) weeks before the start of the event, you will have the following options:
    1. Receiving a full recording of the event that may be watched online at your leisure, with the ability to pause, rewind, and fast-forward;
    2. Rolling over your registration to a future date for the same webinar or other event;
    3. Or, receiving a full refund of the ticket price.
  • If you notify us less than two (2) weeks but more than three (3) days before the start of the event, you will have the following options:
    1. Receiving a full recording of the event that may be watched online at your leisure, with the ability to pause, rewind, and fast-forward;
    2. Rolling over your registration to a future date for the same webinar or other event;
    3. Or, receiving a refund of 50% of the paid ticket price.
  • If you notify us less than three (3) days before the start of the event, you will receive a full recording of the event that may be watched online at your leisure, with the ability to pause, rewind, and fast-forward. You will not receive a refund or reschedule. This is because our events have limited seating, and your ticket purchase reserves a seat that is not available for others.

Join the ePublishing Revolution!

As magazines, books and newspapers rapidly convert to digital format, it’s clear the Electronic Publishing Revolution is finally and fully underway. Notable periodicals such as Wired, Sports Illustrated, and Popular Mechanics have made the digital switch, along with the Wall Street Journal and New York Times. Colleges and universities are beginning to offer textbooks in digital format; in a September, 2010 edition of Newsweek, the notion was presented that digital textbooks are replacing traditional ones in the classroom. Barnes & Noble and Borders both have a section of their web sites dedicated to digital textbooks.

Interactivity is being added to the basic PDF ebook format, using Flash and other technologies, giving the consumer a rich and engaging experience, far beyond that of a traditional printed document.

Just how popular are ebooks and other electronic publications? Amazon has declared the Kindle its best-selling product, with over 630,000 ebooks now available from In a four-month period ending in August 2010, Apple announced sales of 3 million iPads, and more slate PCs and ebook readers are rushing to market compete with the iPad.

Within five years there will be more digital content sold than physical content. Three years ago, I said within ten years but I realized that was wrong – it’s within five.Steve Haber, president of Sony’s digital reading business division as told to The Telegraph

With all of this activity taking us further from the printed word and leading us to this new digital frontier, this is the time to take action and join the revolution. Our intensive two-day webinar, the ePublishing Workflow Webinar, will guide you through the process, teach you the tools and knowledge you need to create ebooks, e-magazines, e-catalogs, and other electronic publications, and to successfully deploy them in the market.

Digital publications can be created from a variety of applications, and we will walk you through the process using the most popular software. We’ll explain the difference between ePUB, PDF, and Flash formats, showing you the pros and cons of each, and helping you decide which format is best for your content.

The webinar not only shows you how to produce ebooks, but also covers formatting HTML and editing the CSS (Cascading Style Sheets), to control the look and feel of your documents. You’ll learn how to add graphics, sound, video, and Flash content for the richest experience to the end user.

Facts About Electronic Publishing Today

As more companies plan to release new eBook reading devices by the end of 2010, the electronic publication market continues to expand rapidly.

  • More than 3 million iPads have been sold between April and August 2010. After languishing for years as a largely untapped market, the release of the sleek, multi-function iPad finally convinced the mainstream market of the convenience, utility, and pleasurable reading experience of ebooks, e-magazines, and other electronic publications.
  • In the same time frame 4 million Kindles had been sold; Amazon boasts the Kindle as its most popular product.
  • Amazon sold 3 times as many Kindle ebooks in the first half of 2010 as in the first half of 2009. Amazon now has over 630,000 books available for the Kindle.
  • The iPad is not alone. In September 2010 BlackBerry announced the BlackBerry PlayBook, a tablet computer targeted at the Enterprise, but with plenty of power for the Small Office/Home Office and even consumer crowd. The PlayBook bests the iPad in many features, including full support for Flash-powered games and publications, multitasking (running multiple applications at once), a built-in video conferencing camera, and many other features.
  • In October Microsoft announced that tablet devices and e-readers running Microsoft Windows Mobile 7 will be available by Christmas 2010.
  • Magazines are going electronic. Currently deployed on the iPad, smart phones, and other mobile media are interactive, digital-only versions of the following perodicals:
    • Wired Magazine
    • Sports Illustrated
    • Fortune Magazine
    • PEOPLE Magazine
    • Maxim
    • And dozens of others.
  • Newspapers are going digital. Currently deployed on the iPad, smart phones, and other mobile media are interactive, digital-only versions of the following daily newspapers:
    • The Wall Street Journal
    • USA Today
    • The New York Times
    • Dayton Daily News
    • The Chinadaily
    • And more every week.
  • Catalogs are going digital. Consumers are carrying in their pockets and purses warehouses worth of product listings in the form of electronic catalogs deployed on the iPad, smart phones, and other mobile media. A few of the brands that have taken advantage of the media just since the iPad was released in April 2010 include:
    • Pottery Barn
    • Arhaus Furniture
    • SoundScreen
    • SkyMall
    • Ticket Master
    • And more almost daily.
  • 99.26% of all the computers, tablets, and mobile devices in the world can open Flash-based publications.
  • PDFs are still the number 1 type of rich content, interactive electronic publications.
  • There is a free PDF reader available for every computer operating system, tablet device, and smart phone.
  • Author Seth Godin, author of 12 worldwide bestselling books announced in 2010 that he has completely moved away from traditional printed book publishing. All of his future books will be published exclusively in electronic format.
  • Electronic publishing skills are in demand for new hires and contractors. A search of,, and other regular employment and freelance job sites revealed more than 400 openings looking for skills related to electronic publishing layout, design for electronic publishing, or electronic publication project management (date of sample: September 28 2010).
  • According to the Association of American Publishers audio book sales for 2009 totaled $192 million, down 12.9% on the prior year. E-books overtook audiobooks in 2009 with sales reaching $313 million in 2009, up 176.6%.
  • A recent article in the Wall Street Journal (online) reports that “a group of libraries led by the Internet Archive, a nonprofit digital library, are joining forces to create a one-stop Website for checking out e-books, including access to more than a million scanned public domain books and a catalog of thousands of contemporary e-book titles available at many public libraries.”

The Digital Publishing market is exploding, so it’s now more important than ever to learn how to create e-books, e-magazines, e-catalogs, and more. The ePublishing Workflow Webinar will give you the skills you need to stay relevant and on top of this second digital publishing revolution.

Have questions about The ePublishing Workflow Webinar (2 Days of Intense Education)? Contact Pariah Burke


Tuesday, August 7, 2012 at 8:00 AM - Wednesday, August 8, 2012 at 3:00 PM (PDT)

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Pariah Burke

Graphic & web designer, author, consultant; InDesign, Illustrator, Photoshop, Quark guru. Fanatical about Empowering, Informing, Connecting Creative Professionals™

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