This program is presented to you in partnership with the ATASC.

NO COST PROGRAM - NO COST ASSISTANCE THROUGH 1:1 CONSULTING

This program is offered to entrepreneurs and business owners in the community who stand to benefit from learning solid recovery strategies during unprecedented times brought by COVID-19. This webinar series will provide startups and established businesses with the tools and information to help with their launch and reopening plans, attract existing and new customers, and evaluate their current financial situation while projecting future growth.

Throughout this program every participant/business owner will get the opportunity to work 1:1 with a consultant who is an expert in their industry, to help them progress with their launch and/or reopening plans, assess their marketing strategies and evaluate their financial needs. This program is offered in English. If preferred, participants will have the opportunity to work with a Turkish-speaking consultant as well.

Program requirements:

• Companies currently in operation
• Entrepreneurs planning a new start up

Sept 9, 2020 @ 7 pm - Webinar 1 - Assessing Guidelines and COVID-19 Strategies

• What are the current guidelines
• How does recovery look like
• What challenges are you facing
• What kind of changes did you have to integrate to accommodate the current situation
• How to evaluate your current operation, KPIS to track
• How to build a situation-specific strategy for your business
• What will you need to survive/recover

Sept 16, 2020 @ 7 pm - Webinar 2 - The Premise of Customers Relationships

• Who are your customers and how are they changing?
• Relationship marketing - How are you communicating with them?
• Gauging analytics - How to evaluate marketing strategies?
• How to make the most of your digital marketing efforts- Website, social media, online local directories, etc.
• How to use technology to streamline your marketing

Sept 23, 2020 @ 7 pm - Webinar 3 - Cash and Financials: Using numbers to drive your decisions

• Where do you stand financially?
• How to assess your revenue streams and identify possible new opportunities?
• How to survive the current business situation
• Current Funding available for your business
• Understanding your P & L’s
• Forecasting your business
• Survival cash flow
• Putting together projections
• Defining your new breakeven based on COVID-19

1:1 consulting - Each participant will be assigned to an SBDC consultant as part of this program. This program is offered in English. Participants will have the opportunity and the choice to work with a Turkish-speaking consultant as well.