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The End of Attention: Why Efficiency is the Future for Digital Business.

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Midnight Cowboy

313 East 6th Street

Austin, TX 78701

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For 20 years, the digital economy has run on a single currency: attention. In recent months, however, it has become clear that instead of creating a costless utopia, attention-based business models are warping society and limiting the ambitions of digital businesses.

In this conversation, Huge CEO Aaron Shapiro and HBR.org editor Maureen Hoch will explore the waning days of attention based business models and the promise of an emerging Efficiency Economy as the foundation for the next era in digital business.

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Midnight Cowboy

313 East 6th Street

Austin, TX 78701

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