$349 – $449
The Employee Communication Master Class

The Employee Communication Master Class

Actions and Detail Panel

$349 – $449

Event Information

Share this event

Date and time

Location

Location

Online event

Refund policy

Refund policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Event description
Rethink, Refresh and Re-energize your employee communication strategy!

About this event

Refresh, Rethink and Re-energize your Employee Communication Strategy!

We've been teaching our Employee Communication Master Class for 20 years. And it changes constantly, based on what is happening in the industry. But we have never seen changes like we have seen in the past two years. In many ways, the industry and our profession have been reshaped.

Roles have changed. Organizations need communications more than ever. Leaders need our coaching. Technology has never been more important. People are spread out. New standards have been set. Corporate cultures are in a state of flux.

We've recreated our Master Class to address these new challenges. You'll actually start building your strategy in class and leave with the outline, skills and tools to build a communication strategy that is reflective of these crazy times...and delivers results.

Please join us to share your knowledge and hear the latest case studies, strategies and best practices in employee communication. You'll learn how to:

  • Build an effective communication strategy for the strange animal called the "hybrid workforce."
  • Coach our executives on how to communicate in ways they never had to before.
  • Use your communication channels (both formal and informal) to not just sustain your corporate culture, but strengthen it.
  • Regain your strategic focus and "do less and do it better."
  • Master the latest communication tools to "make the important interesting."
  • Strengthen one of your most powerful communication channels: managers.
  • Create a measurement dashboard that demonstrates the power of your communications and keeps you on track throughout the year.
  • Dig out the best stories in your organization and tell them in the most compelling fashion.
  • Tap into the pride that people have in what they do every day ... and use that pride to drive employee engagement.
  • Use proven planning tools that will help you create and measure your content.

Agenda: Day One

10:00 a.m. Welcome!

10:05 a.m. - 10:45 a.m. • Latest Trends in Employee Communications

So much has changed in internal communications. Here are the hottest trends we are seeing now and in the future.

10:45 a.m. - 11:15 a.m. •  Hybrid Workforce Communication Best Practices

We'll share some case studies from communicators who've developed effective communication strategies for their hybrid workforce.

11:15 a.m. - 11:20 a.m. • Coffee Break!

Grab a snack and a cup of coffee! We'll regroup in 5.

11:20 p.m. -12:15 p.m. • Strategic Planning

We'll review tried and true strategic planning tools you can put to use immediately to create an effective communication plan.

12:15 p.m. - 12:45 p.m. • Lunch!

Grab some lunch and we'll regroup in 30.

12:45 p.m. - 1:25 p.m. • Communicators Roundtable

It's time to talk! We'll propose a round of questions to the group so we have the chance to network, share ideas, and have conversations and connect.

1:30 p.m. Wrap Up/Close

Agenda: Day Two

10:00 a.m. Welcome!

10:10 a.m. - 11:15 a.m. • Measurement and Dashboards

Anything worth doing is measurable. We'll talk about the best ways to create a measurement strategy that delivers the insights you need to fuel your communication plan. We'll also talk about the most effective way to create a dashboard that demonstrates the value and power of your communication efforts.

10:45 a.m. - 11:15 a.m. •  Hybrid Workforce Communication Best Practices

We'll share some case studies from communicators who've developed effective communication strategies for their hybrid workforce.

11:15 a.m. - 11:20 a.m. • Coffee Break!

Grab a snack and a cup of coffee! We'll regroup in 5.

11:20 p.m. -12:30 p.m. • Creating Content that Inspires, Educates and Connects

In today's world, you need to master two different kinds of writing to create content that cuts through the clutter:

  1. The short, concise, tight writing best used in our virtual workspace, online news stories, e-mails, bulletins, alerts, and home page copy.
  2. Engaging stories. In order to connect people to your content, you also have to shift gears and be able to tell stories—using words, graphics, multimedia and the latest interview skills and techniques.

In this session, Steve will cover proven strategies to master both styles.

12:30 p.m. - 1:00 p.m. • Lunch!

Grab some lunch and we'll regroup in 30.

1:00 p.m. - 1:25 p.m. • Communicators Roundtable

It's time to talk! We'll propose a round of questions to the group so we have the chance to network, share ideas, and have conversations and connect.

1:30 p.m. Wrap Up/Close

About Us

Steve and Cindy Crescenzo of Crescenzo Communications are known for their practical, creative and strategic approach to Corporate Communications.

For over 30 years, they've helped thousands of communicators understand their audiences and create strategic, engaging content – all while helping support organizational goals and objectives.

They'll help you take the 'corporate' out of 'corporate communications' and replace it with creative!

Share with friends

Date and time

Location

Online event

Refund policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

Save This Event

Event Saved