The Email Marketing Lab | Phoenix

The Email Marketing Lab | Phoenix

By ActiveCampaign

Overview

Learn how to grow and engage your unique audience with ActiveCampaign's email marketing tools in this 1-day workshop.

Email Marketing Brings in $36 for Every $1—Are You Getting Your Share?

You devote hours to creating beautiful emails. Make sure your emails return the love through high engagement, revenue, and a healthy sender reputation.

In this class, you’ll get tips on how to grow your audience and keep them engaged. We’ll experiment with ActiveCampaign tools to answer questions you run into daily, such as “How can I get more emails into the primary inbox?” and “Can I re-engage old contacts?”


You'll learn how to...

  • Reach the right person with the right message, using Segmentation
  • Split-test to discover what works for your unique audience
  • Improve or maintain a strong sender reputation
  • Do more in less time with AI

Suggested Prerequisites:

What to bring:

  • An ActiveCampaign account
  • Your laptop and charger

What's included:

  • Coffee, light breakfast and lunch
  • ActiveCampaign giveaways
  • Time with ActiveCampaign experts


Parking Information:

For parking instructions, please refer to your email about the event. Email us at events@activecampaign.com with your questions.

Due to venue capacity limits, Study Hall requires one ticket per person.

Category: Science & Tech, Robotics

Lineup

Good to know

Highlights

  • 7 hours
  • In person
  • Doors at 8:30 AM

Refund Policy

Refunds up to 7 days before event

Location

Loloft

4750 South 44th Place

#120 Phoenix, AZ 85040

How do you want to get there?

Agenda
09:00 - 12:00

Morning: Email Marketing Strategy

Customer Journey & Goals, Segmentation, Strategy, Campaigns

We'll help you map out your customer's journey, from first contact to loyal advocate. You'll identify what messages your customers need from you at each step, see examples of real, proven customer emails, and learn which ActiveCampaign tools help you send the right message at the right time.

12:00 - 00:30

Lunch

Enjoy a catered lunch on us!

13:00 - 16:00

Afternoon: Deliver, Activate, and Grow with Active Intelligence

Deliverability, Automations, AI , Business Goals

Wondering how to get your email to land in the inbox? We'll explore email deliverability, and best practices to ensure your messages get delivered. You’ll discover how Active Intelligence can help you quickly create emails and automations that connect with your customers. Your trainer will dive into Business Goals and Reporting to see exactly what's working, make smart adjustments, and grow.

Frequently asked questions

Organized by

ActiveCampaign

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From $89.94
Dec 2 · 9:00 AM MST