The Elements of An Impactful Brand

Together, we’ll break down the 6 essential elements that go into creating a cohesive brand messaging strategy so that you’re able to share your brand with ease. Because being able to communicate what you do and why it matters means more revenue and impact with less stress and self-doubt.

It’s all about values-aligned visibility—standing up for your values in order to stand out.

Key learning outcomes (list 3-4)

• What are the 6 essential elements of an impactful brand
• Why establishing your brand values is so important
• How your messaging can be more consistent
• Ways to keep your audience at the center of every decision

About the Instructor:

Ashlee Sang consults conscious and caring business owners so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose.

Before doing brand messaging strategy and marketing consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. The common thread has been sharing messages that matter.

Based in Central Illinois, Ashlee has a background in anthropology and a penchant for travel. She’s a fan of one-liners, happy surprises, and taking walks in the sunshine. Learn more at ashleesang.com.