The DSS proudly presents: Mr. Michael Ellis
The DSS is proud to present Mr. Michael Ellis, Managing Director for Michelin Restaurant and Hotel Guides
Mr. Michael Ellis will be elaborating on subjects as "Marketing Fine Dine Restaurants in the Digital Age” and “The Importance of Reviews in Fine Dining".
Born in the United States, Michael Ellis studied modern European languages at university; principally French, Spanish and Italian. This also involved traveling overseas and quickly learning that living abroad might be appealing.
On a visit in 1979, he decided that he would train as a chef in Paris! Michael Ellis worked for my CAP (certificat d’aptitude professionnel) and spent a year working in a Michelin starred kitchen.
He finished his studies back in the USA before returning to France in the mid-1980s to complete an MBA at INSEAD. He worked through various sales and marketing positions: From wines and spirits to packaging to Club Med cruises before being recruited by Michelin to look after sales and marketing for their Motorcycle Division.
Michael Ellis had always been a fan of The Michelin Guides, both personally and professionally; they had proven a kind of bible when traveling with customers on business or indeed when just looking for a great restaurant for pleasure.
Michael Ellis currently looks after all editorial and production activities of the Michelin Guides worldwide. That covers over twenty Guides in over twenty countries. Some, for example, such as Great Britain & Ireland, France, Germany and Italy have their own national guides, whereas other books will reflect cities around the world such as New York, San Francisco and Tokyo.
The global team of inspectors and writers that produce those guides are his responsibility. There are editorial leaders in each region – US, Europe and Asia – who report directly into me regarding the operational running of each team in each geography.