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The Distinct Advantage of Video

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The Basics: Video Technology, Set-up, and Tools

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Video is one of the largest gaps (and opportunities) in business today. It has the potential to enhance communication with prospects, clients, and co-workers as well as greatly improve prospecting results. You might be wondering why less than 6% of salespeople and businesses are effectively utilizing video right now. That's a question I've asked hundreds of people and typically the answer is simple - they don't know how to get started.

May Topic: It’s Go Time: Best Practices for Filming Effective (and Interesting) Videos

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		The Distinct Advantage of Video image

David Inman

David Inman is the Director of Development at Kennected and leads conversations across the country surrounding sales technology. As an avid reader and a firm believer in the scientific method, he has always pushed past conventional boundaries. From monthly science experiments that he runs with his four children to his ever-growing “Idea Journal” and even Rejection Bingo (believe me, it is worth asking about), he is constantly searching for ways to improve. David is also a self-proclaimed “sales nerd” who has a passion for finding innovative ideas that disrupt the market.

Today, that innovation includes something as simple as talking to a camera.

Did you know that right now only about 6% of salespeople are regularly using personalized video in their prospecting cadence? That means that most people, probably including you, are still typing the same text-only messages that were used twenty years ago. It’s no wonder that most emails go unread, unresponded, and un-noticed.

Over the past year, David has taught nearly 2000 people how to improve their prospecting, client retention, and even inner-office communication using video. Video should be an essential part of every business plan for 2021.

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