The Digital Transformation of the Modern Corporation
Digital issues focus on pressing managerial problems at multiple levels of analysis. Our belief is that marketers have taken a very narrow view—examining social media, Big Data and the transformation of marketing communications. However, at the C-suite level, corporate executives are focused on much larger issues of business model change, survival and future competitive advantage. so, how will winning organizations compete in the future? The digital transformation is one of the 7 Big Problems identified by the AMA.
We will be joined by Julia Strange, Vice President of Community Benefit for TMC HealthCare, and Roger Hurni, Founder and Managing Partner at Off Madison Ave. They will be sharing their perspective on the digital transformation of the modern organization.
Program begins promptly at 5:15 pm. Please arrive early for check-in beginning at 4:45 pm.
About the speakers:
Julia Strange is Vice President of Community Benefit for TMC HealthCare with responsibility for government relations, community outreach, advertising and marketing, and strategic communication. She serves on numerous community boards including the Girl Scouts of Southern Arizona, Science of Sport, Pima County Workforce Investment Board, Employers Health Alliance of Arizona and the Arizona Bioscience Roadmap Steering Committee. Prior to joining TMC HealthCare in 1996, Julia was a reporter/writer for University of Southern California, Inside Tucson Business and the Indianapolis Business Journal. She is a 1988 graduate of the Indiana University School of Journalism.
Roger Hurni is a Founder and Managing Partner at Off Madison Ave. He is the agency’s creative and brand visionary. He focuses on working with clients on strategic initiatives through customer behavioral architecture and personalized brand engagements.
His company has become one of the most renowned agencies in the Western United States. And it has represented brands such as The Arizona Office of Tourism, Nike, Starwood Hotels & Resorts, P.F. Chang’s China Bistro, Pei Wei, PetSmart, Credit Karma, CVS Caremark, and Chipotle.
Roger was awarded the honor of Ad Person of the Year in 2007 and was a 2003 Ernst & Young Entrepreneur of the Year Finalist. Roger was a founding board member of the Arizona Interactive Marketing Association and served as its President from 2011-2013. And from 2007-2014 he served as a member of the prestigious Walter Cronkite Endowment Board. Currently, he is an active board member of K2 Adventures Foundation, an organization that supports orphanages in Tanzania and Peru.