As we start 2014, we are witnessing the change, the overlap and commonalities in how businesses are reaching consumers, partners and workers. We are also witnessing customers’ and workers’ experiences are changing based on how they interact with companies. Businesses are now seeing the need to create unified messages across social, mobile and digital marketing campaigns.
Join the Silicon Valley Chapter of the American Marketing Association (SVAMA) and special guest, Charlene Li, as she talks about the trends of 2014. Learn about what disruptive trends to watch and how to organize around the new social consumer and workplace.
You will come away with:
• Integrating social and mobile into your digital marketing strategies
• How to extend the culture of innovation into disruptive strategies
• Designing holistic strategies to create and define the future of the workplace
Charlene Li is the founder and current Managing Partner of Altimeter Group, and author of TheNew York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, named one of 2008′s best business books. She is one of the foremost experts on social media, and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Charlene is a frequently-quoted expert, having appeared on 60 Minutes, The PBS NewsHour, ABC News, and CNN. She is also frequently quoted by The Wall Street Journal, The New York Times, The Economist, Businessweek, USAToday, Reuters, and The Associated Press.
Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association and is a member of the World Economic Forum’s Global Agenda Council on New Models of Leadership. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli.
Additional Networking: 8:00pm-8:30pm
When & Where
The Silicon Valley chapter of the American Marketing Association is the fastest growing community of marketing professionals in the Bay Area. We’re a group of volunteers that are committed to delivering the events you need to stay connected and stay informed.