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The Data Economy 2011, Mar 03, The Young Vic


Thursday, March 3, 2011 from 10:00 AM to 4:30 PM (GMT)

The Data Economy 2011, Mar 03, The Young Vic

Ticket Information

Ticket Type Remaining Sales End Price Fee
The Data Economy. 2011 Sold Out Ended £150.00 £0.00

Event Details

ExchangeWire is assembling the European buy and sell side together for in-depth analysis and debate around the area of data in the European display market. 


The Data Economy is the first dedicated European conference focused on data usage in display.  The event is aimed at agencies, advertisers, ad traders, ad nets, ad exchanges, ad-tech vendors and publishers.


The full-day conference will look to discuss and debate the evolving European data economy – with an emphasis on how media buyers and sellers can gain from having better insights, valuation, control, trading strategies and data management.


Who Will Be Attending?


- Agencies
- Advertisers
- Ad Traders
- Ad Networks
- Ad Exchanges
- Ad-Tech Vendors
- Publishers


What will be discussed?




- Using data to improve campaign performance
- The key players in the European data space
- Managing data, and the infrastructure necessary for use in automated display buys
- Developing data relationships

- How to value data
- Enabling technology and data trading strategies
- Privacy issues




- Unlocking the value of audience data
- Monetisation strategies
- The infrastructure required to build a profitable data revenue stream
- Bringing data to market and valuing a site user
- Managing and controlling use of proprietary data
- Data contracts, and data ownership
- Data privacy issues

Have questions about The Data Economy 2011, Mar 03, The Young Vic? Contact ExchangeWire

When & Where

Young Vic
66 The Cut
SE1 8LZ London
United Kingdom

Thursday, March 3, 2011 from 10:00 AM to 4:30 PM (GMT)

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ExchangeWire tracks ad tech, media buying trends and the data-driven display marketplace in the EMEA and the APAC regions. Delving deep into the business of automated media trading and the technology that underpins it, the site aims to keep readers up to date on all the latest news and developments from the exchange space. provides opinion and analysis on the following sector companies: yield optimisers, specialist media buyers, ad networks, agency trading desks, publishers, data exchanges, ad exchanges and specialist ad-tech providers in the mobile, video and online display markets.

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NOTE: Ticket fee quoted for this event is net of VAT at 20%. Online payment through PayPal will add the VAT for UK sales automatically.

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