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The Data & Design Series


Monday, March 6, 2017 at 6:00 PM - Wednesday, March 8, 2017 at 9:00 PM (PST)

The Data & Design Series

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular (3-Day Pass) Mar 1, 2017 $105.00 $3.62
Monday, March 6: Single Day Mar 1, 2017 $40.00 $1.99
Tuesday, March 7: Single Day Mar 1, 2017 $40.00 $1.99
Wednesday March 8: Single Day Mar 1, 2017 $40.00 $1.99
Late Monday, March 6: Single Day Not Started $50.00 $2.24
Late Tuesday, March 7: Single Day Not Started $50.00 $2.24
Late Wednesday, March 8: Single Day Not Started $50.00 $2.24
Late (3-Day Pass) Not Started $145.00 $4.62
Group 3-Day Pass (6 tickets for the price of 5) Mar 1, 2017 $525.00 $14.12

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Event Details

3 Nights •  All About Data & Design •  After Work  •   6-9PM

Cascade is improving data literacy amongst designers, so they can explain information faster and clearer. 

This series aims to improve the way you present information and increase comprehension in your designs.  We aim to make it clearer to understand large amounts of information for comparing, contrasting, and grasping the greater whole of data. 


Monday, March 6, 2017
Theme:  Collecting, Strategizing & Asking the Right Questions

"Thinking Like a Data Scientist"
Danny Hernandez

Data Analyst at Twitch

Danny Hernandez will teach you how to take a step back and strategically analyze the information at hand.  He'll review: 

  • The value of a good metric
  • What makes a good analysis
  • When you should talk to users vs. relying on data
  • How to measure anything
  • How to classify information by level of importance


"Collaborating with a Data Scientist"
Erin Akinci
Data Scientist at Asana

In this presentation, Erin Akinci, Data Scientist at Asana, shares her process and techniques of working in collaboration with product and research teams to gain a deep understanding of how their customers interact with their software. Erin collaborates with a team of product managers, user researchers, engineers, and designers to:

  • Identify different types of users
  • Recognize trends in user behavior
  • A/B test and experiment with design and product features
  • Analyze data to deepen understanding of customers


Tuesday March 7, 2017
Theme:  Infographics, Charts & Graphs


"Interaction Design for Data Visualization"
Miles McCrocklin
Data Visualization Designer at Facebook

Interactivity is often overlooked as a vital component of data visualization, but it is essential to move visual work from providing information to supplying insight. This talk will cover the basic principles of interaction design – from Fitts's Law to creating an interactive grammar for exploration, explore several case studies, and, finally, discuss methods to assess the effectiveness of interaction design.

We will go beyond tooltips, brushing, and scrolling, and look at the principles behind these techniques, looking at work from Heer, Bostock, and others. In addition to learning best practices, and seeing them in the context of well-known products, we develop a framework for interaction criticism; ways to assess interaction utility and effectiveness.

"Communicating Visually"
Kiera Westphal
Visual Product Designer for Data
Indepedent Design Consultant

Kiera shares her experience working for the Chicago Tribune as a visual journalist and how she has found it useful in the UX process.  

She will also introduce visual principles then provide context within projects she's worked on including financial software, charts and graphs for dashboards, and printed reports.  

Wednesday March 8, 2017
Visualizing Information with Tools & Software

"Prototyping & Telling a Story with Data – from Python to Sketch to D3"
Nilkanth Patel
Data Visualization Designer

Neel will go through the process of sifting through data to uncover the right way to explain its significance. Doing it right takes time, patience, and requires everything from Python to Sketch to D3. He’ll go through one of his past projects and elaborate on how a disciplined approach, with the help of the right tools, can help you find the story you should tell.

"Informing Business Decisions with Data Visualizations"
Mike Terry (Technical CoFounder + Engineer) & Jake Pollard (Data Scientist)

Mike Terry (Engineer) and Jake Pollard (Data Scientist) from Lawfty share how data visualizations and specific tools improve collaboration and communication across their 3 remote offices.

They’ll teach us how they use:

  • Charts.js, D3 and a few other languages to measure and visualize data

  • Algorithms to predict targeted content for Adwords

  • Data visualizations to communicate with non-technical decision makers 

More Speakers to be Added! Stay tuned!

About Our Speakers

Danny Hernandez

Danny Hernandez
Data Analyst & Data Scientist

Danny is a Data Analyst & Data Scientist at Twitch. He's been with the company for over 5 years, when they were originally Justin.TV. He worked as an analyst, project manager, led Twitch’s social video platform, and now focuses on data science.  

Erin Akinci

Erin Akinci
Data Scientist

Erin Akinci works as a data scientist at Asana, primarily focusing on helping the mobile team make data-driven product decisions and building out data pipelines for the data team’s new Spark cluster . Prior to her time at Asana, she worked as a food chemist discovering aromas that make food taste sweeter or saltier. Outside of work, she enjoys weaving, growing vegetables and writing scripts to predict the matches on Are You the One?.



Miles McCrocklin
Data Visualization 

Miles is building products with Data Visualization at Facebook. He has been an active member of the data community for the past five years, regularly giving talks, teaching, and organizing meetups for SF Data Mining, Bay Area d3 User Group, and d3.unconf().

Miles graduated from Georgia Tech with a focus on Human Computer Interaction and Machine Learning.

In his free time, you'll see him with a camera traveling and exploring.


Kiera Westphal

Kiera Westphal
Visual Data Designer
Independent Consultant

Kiera Westphal is a Visual Product Designer with over 10 years experience in Visual Storytelling, UX and Data Visualization. She has a passion for synthesizing a clear representation of complex information.

Kiera graduated from Carnegie Mellon University with a BFA in Communication Design, focusing her studies on successfully bringing together the user and client needs, business goals, and technical realities in a cohesive form.

Beyond design, Kiera enjoy open-water swimming, sketching, trans-continental cycling, and making commercial art for the national Art-o-Mat project.

Nilkanth Patel 
Data Visualization Designer

Nilkanth is a Senior Product Designer at Quantcast. His full name is hard to pronounce so he goes by “Neel.” He graduated from Columbia University with a B.S. in Biomedical Engineering, but quickly realized that was an awful decision. So naturally, he threw himself into the world of journalism. After a couple years at The New Yorker as an Associate Designer, he returned to his alma mater for an M.S. in Journalism, and then another in Computer Science. During that time, he interned at the Graphics Desk for The New York Times, and then worked there as a Freelance Graphics Editor.

Neel loves building things for the web—everything from sketching, to designing, to developing, and even deploying! He also loves basketball and misses the days when he could go to Knicks games for free by pretending to be a “member of the press.”

Mike Terry

Mike Terry
Technical CoFounder & Engineer

Mike is the technical co-founder of Lawfty, a data-driven system that connects consumers searching for lawyers with injury attorneys in their local region. Prior to starting Lawfty in 2013, Mike started streaming video analytics company, and also worked for many years as a signal processing analyst and engineer for Space & Airborne Systems at Raytheon and SGI.

He has a BS and M.Eng from MIT, where he studied Engineering, Computer Science, Psychology and played football (yes, MIT has a football team).

Jake P

Jacob Pollard
Data Scientist


Jake is a data scientist at Lawfty where he spends his time identifying signals in a forest of noise. He studied analytics at the University of San Francisco's MSAN program and mathematics at UT Austin. When not reading math books and deep learning papers, he can be found riding a bike in Marin county. 






Cascade SF Logo

Cascade SF is a design and technology organization based in San Francisco, CA.  We produce events and spotlight talent in the tech industry to improve cross-team collaboration, sharpen your tools, and improve skills.  

Check us out at





Quantcast is on a mission to create a more personalized digital world. We utilize big data and machine learning to solve the biggest challenges in marketing and create more relevant digital experiences. Publishers use our insights to better understand audiences and how content resonates with consumers they want to engage. Marketers utilize our understanding of online behavior and our predictive advertising capabilities to find new customers. Consumers see the results of our work in relevant stories and advertisements that create a personalized experience across all of their devices. Designers and data geeks join the team at Quantcast for opportunities to make a big impact through interface design, data visualization and leading a cultural transformation to be more customer-centric. Oh, and we’re hiring (naturally J). 




Where can I contact the organizer with any questions?

E-mail Andi Galpern at with any questions you might have.

What is the refund policy?

All tickets are non-refundable and available on a first-come-first-served basis.

Have questions about The Data & Design Series ? Contact CASCADE SF

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When & Where

795 Folsom Street
San Francisco, CA 94107

Monday, March 6, 2017 at 6:00 PM - Wednesday, March 8, 2017 at 9:00 PM (PST)

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