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The Customer Discovery Workshop: Uncovering Breakthrough Insights to Transform Your Products and Business

Perfetti Media

Monday, September 17, 2018 at 9:00 AM - Tuesday, September 18, 2018 at 5:00 PM (EDT)

The Customer Discovery Workshop: Uncovering...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Sneak Peek
Sign up for two days by July 17th and receive $200 off the final registration price.
Jul 17, 2018 $895.00 $0.00
Regular price SINGLE SEAT Aug 10, 2018 $1,095.00 $0.00

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Event Details

Product teams have many different frameworks and methods for uncovering user insights that lead to innovative and transformative experiences: Jobs-to-be-Done, Personas and Scenarios, Empathy Interviews, and Ethnographic Field Studies, to name just a few.

In this two-day workshop, you will learn the techniques and tricks used by the most adventurous research teams from Harvard Business School, Localytics, Curriculum Associates, Wistia, Penn Medicine, and many others! You will gain foundational knowledge with the most effective research techniques with the goal of delivering breakthrough product and organizational insights


Program Details

Product Visioning workshopWe will walk you through each step of the product visioning process, from planning and rIn the two-day workshop, we will teach you all of the steps to run in-depth field research, jobs-to-be-done and empathy interviews, and advanced UX research approaches, including 5-second tests and inherent value studies.

You will learn how to:

  • Plan and conduct interviews with users in their own environment. We will deconstruct different interview frameworks for collecting rich insights, including Jobs-to-be-Done, Empathy Interviews, and Personas and Scenarios.

  • Develop proto-personas from user research. We’ll walk you through a proven and easy-to-learn method for developing personas. You will learn a proven and easy-to-learn method for developing personas. You’ll learn how to build the personas and scenarios and communicate the personas throughout your organization.

  • Become a better interviewer. You’ll learn proven techniques for keeping the users relaxed while they share their work process, pain points, frustrations, and delights.

  • Synthesize your data to uncover innovative and in-depth insights. You’ll learn methods for note taking and recognizing key patterns from the interviews. You will see how to decide what to report and how it can best help your particular audience, whether it’s senior management or members of the technical staff.

  • Take advantage of advanced research methods only practiced by the most experienced teams. Among the techniques you’ll learn about: 5-second tests, comprehension tests, and inherent value studies.

  • Build a fully working paper mock-up of any proposed design, which you can use to collect research data through product concept testing and usability testing.



Instructor: Christine Perfetti, Founder, Perfetti Media

For eight years, Christine worked as Head of Product at User Interface Engineering, a leading Product and User Experience think tank. Christine also built and managed User Experience teams at two of Boston's top technology companies, Carbonite and Acquia.

For more than two decades, Christine Perfetti has been teaching teams how to gather insights from users to inform product decisions. Highlights include:

Christine Perfetti



 

About the Event Organizer

Perfetti Media

Perfetti Media is a Boston-based consulting and training firm that helps teams deliver best-in-class products. Through in-depth research and years of in-house experience, we’ve identified tools and techniques that consistently help organizations succeed.

Have questions about The Customer Discovery Workshop: Uncovering Breakthrough Insights to Transform Your Products and Business? Contact Perfetti Media

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When & Where


Workbar Cambridge
45 Prospect Street
Cambridge, MA 02139

Monday, September 17, 2018 at 9:00 AM - Tuesday, September 18, 2018 at 5:00 PM (EDT)


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Organizer

Perfetti Media

Perfetti Media is a Boston-based consulting and training firm that helps teams deliver best-in-class products. Through in-depth research and years of in-house experience, we’ve identified tools and techniques that consistently help organizations succeed.

  Contact the Organizer

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