The CRO Accelerator Forum

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The CRO Accelerator Forum

The CRO Accelerator Forum - Driving Revenue Excellence through the lens of the Chief Revenue Officer.

When and where

Date and time


Riverside Country Club 2701 North University Avenue Provo, UT 84604

Map and directions

How to get there

Refund Policy

No Refunds

About this event

Join us at The CRO Accelerator Forum, an intimate, 1 and ½ day, live event for CEOs & CROs focusing on mastering four areas that drive revenue: Strategy, Operations, Management, and Culture.

Presented by AuctusIQ and The CRO Collective.

Key Takeaways

  1. A Strategic Framework for building alignment across all revenue-generating areas.
  2. Develop practical operational tools and blueprints for implementing revenue excellence.
  3. Discover a unique approach to management cadences and drivers that motivate your people.
  4. How to build a culture that is centered around serving the needs of both your customers and your people - who contribute to customer outcomes.


Thursday, October 27 at 6:00 p.m. MT: Join us for dinner and drinks at the Riverside Country Club.

Friday, October 28 at 8:00 a.m. MT: Participate in presentations from industry leaders, including Dave Norton, Jeff Ignacio, Dr. Courtney McCashland, and Troy Kanter.


  • Warren Zenna, Founder / CEO, The CRO Collective: Warren Zenna is the Founder /CEO of The CRO Collective, a revenue consultancy that helps growth stage companies build aligned revenue engines - with a unique focus on the success of Chief Revenue Officers. Warren has over 20 years of experience spanning the entire marketing services industry. Having executive leadership roles from startups and boutique firms to large holding companies.
  • Dave Norton, Chief Revenue Officer, Eltropy: Dave has over twenty years of experience building, growing, and leading successful sales organizations who serve some of the most iconic enterprises in America. He spent 13 years at Xactware as a sales leader where he helped pioneer many of the processes, systems, and strategies Xactware uses today.
  • Troy Kanter, Co-Founder & CEO, AuctusIQ: Troy Kanter serves as CEO of AuctusIQ. Kanter has been transforming sales organizations and their revenue streams for more than 25 years. Prior to co-founding AuctusIQ, Kanter served as CEO of TwentyEighty, a $300M learning and performance management firm and the holding company of the world’s largest sales training organization.
  • Jeff Ignacio, Head of Sales Operations, Forethought: Jeff is the Head of Marketing and Sales Operations at where he helps to make the Future of CX is Human Centered AI. Jeff’s career spans roles at Accenture, Intel, Google, and Amazon AWS. As a revenue operator he focuses on building scalable revenue teams from $10M to $100M at high growth early stage startups. He instructs a Revenue Operations course in partnership with RevOps Co-Op each quarter.
  • Dr. Courtney McCashland, Co-Founder & Chief Officer of Science and Strategy, AuctusIQ: Dr. McCashland brings academic and applied insight to how the talents, experience, knowledge, and skills of the salesforce can be measured and managed to shorten the sales cycle and increase sales production. Through hundreds of performance-based studies, Dr. McCashland’s research has validated predictive salesforce assessments and analytics that power the AuctusIQ platform.


The CRO Accelerator Forum will take place at Riverside Country Club in Provo, UT.

Riverside Country Club is nestled in the heart of Provo overlooking Utah’s most prestigious 18-hole golf course. The course was originally designed by William F. Bell, whose career courses have hosted PGA, LPGA, and other major championship tournaments.

Register by October 12th to take advantage of Early Bird Pricing.

Learn more about AuctusIQ and The CRO Collective below:

The CRO Accelerator Forum image
The CRO Accelerator Forum image
The CRO Accelerator Forum image