CHF280 – CHF350

The Creative Self - A step by step approach to build your personal brand

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Location

EMA House Hotel Suites

1 Nordstrasse

8006 Zürich

Switzerland

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Refunds up to 7 days before event

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Read from people who attended this workshop

“Today Self-branding is important. Youri’s workshop showed me that I have to dig deeper to find the essence of my personal brand. A very inspiring seminar with many aha-moments!”

Diana Engetschwiler, Senior Project Manager digitalswitzerland


“Energizing workshop that provided me with a structure and a strategy to answer some of the most important questions of my life!”

Augustin Solioz, Project Manager Lift Conference


“I am really glad I attended this workshop. It gave me structure and steps to follow. Youri’s method of delivery was straightforward and he shared with us some powerful and easy to implement tools which I could start using right away. On top of it, I met a bunch of very diverse and inspiring people. Thumbs up!”

Valentina Ricupero, Strategic Customer Success Manager at Beekeeper


Why does your personal brand matter?

When someone googles your name, what do they find? What do people say about you when you are not in the room? What do you talk about when meeting colleagues or business partners? What differentiates your profile from that of your peers? Building one’s personal brand is becoming a source of competitiveness in a transparent and interconnected world. Decrease in job security and the rise of job-hopping and entrepreneurship force people to rely on themselves more than on their employers to build their professional reputation, hence personal. Bloggers, artists and political figures have long recognized the value and the benefits of branding themselves to reach their goals. We think that personal branding should not be centred around the idea of “selling yourself”. Instead, a personal brand should help you attract the opportunities that correspond to your profile and interests.



Workshop content and benefits

Is your goal to get a job that makes you happy? Attract investors or business partners? Or bring together different facets of your profile? In any case, a defined personal branding will give you a real edge. You will become clear on your life goals and priorities and will learn how to position yourself accordingly. During this interactive workshop, you will learn what a personal brand is, how to build yours, and how to communicate it.


Whom is it for?

  • Company directors
  • Marketing and Communication Directors
  • Head of Business Unit
  • Entrepreneurs
  • Career shifters


Workshop Highlights

  1. Understand how personal branding can help you build your career and/or business and live a meaningful life
  2. Make the difference between your brand and your job title
  3. Develop your personal vision, the cornerstone of a personal brand
  4. Conduct a self-audit to identify your “personal assets”
  5. Define a personal positioning that is authentic, unique and relevant
  6. Understand how to use networks, content creation and social proof to build your personal brand
  7. Get all workshop materials in PDF format


Workshop facilitator

Youri Sawerschel is the Founder of Creative Supply GmbH. Youri is a branding expert convinced of the power of creativity to transform business, organisations and people. With a background in design and management, he bridges the gap between the creative and the business world. He has worked on projects in nearly 20 countries for companies such as Kempinski Hotels, EPFL and UBS. Youri is also a visiting lecturer at EPFL in Lausanne, at ESSEC Business School in Paris, Geneva School of Business and Geneva Art and Design School.




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Date and Time

Location

EMA House Hotel Suites

1 Nordstrasse

8006 Zürich

Switzerland

View Map

Refund Policy

Refunds up to 7 days before event

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