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The Commodity Trap: How to Get Out and Stay Out

The Whale Hunters

Tuesday, September 27, 2011 from 12:00 PM to 1:00 PM (EDT)

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Anthony Iannarino

This Whale Hunters call is open to the public. You must register in order to receive the call-in phone number and participant code!

Are you being forced to compete on price? Is the marketplace turning your company into a commodity business? Do you lose business to lower-priced competitors?


If you are caught in The Commodity Trap, don't miss this interview with Anthony Iannarino, who in our view has the best practical understanding of and advice for how to get out of the "lowest price" conundrum that is killing your company.

Anthony Iannarino is the President and Chief Sales officer for SOLUTIONS Staffing, a best-in-class regional staffing service based in Columbus, Ohio. He is also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company where he works to help salespeople and sales organizations improve and reach their full potential. He’s an adjunct faculty member at Capital University’s School of Management and Leadership where he teaches Personal Selling in the undergraduate program and Persuasive Marketing and Social Media Marketing.  And Anthony writes The Sales Blog, a very popular blog where he frequently discusses issues of price, cost, and value in making sales.

Purpose: Advice for CEOs, sales managers and sales people on how to interpret price, cost, and value and use your knowledge to avoid being commoditized.

Talking Points:


1.      Who decides whether you are a commodity?


2.      How can you move the conversation with clients from price to cost?


3.      How do you sell the cost/value proposition rather than the price proposition?


4.      Why is price really irrelevant?


5.      Is low price your business strategy or your default strategy?

If you would like to ask specific questions of Anthony for this interview, please email your questions before or during the event to


p. 888.355.0270

Have questions about The Commodity Trap: How to Get Out and Stay Out? Contact The Whale Hunters

When & Where

Conference Call

Tuesday, September 27, 2011 from 12:00 PM to 1:00 PM (EDT)

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The Whale Hunters

The Whale Hunters is a strategic sales coaching company that helps businesses grow fast by making bigger sales to bigger customers.

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