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The Chartered Institute of Marketing Workshop Evening

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Keyworth Centre, London South Bank University

103 Borough Road

London

SE1 0AA

United Kingdom

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London South Bank University marketing student's only

How to think like your creative agency

This is the opportunity for 25 marketing students from London South Bank University from levels level 5 and level 6, to spend an evening learning about the creative process of solving problems within an organisation, (Close To Water Digital).

The night will start off with a 30-minute presentation, followed by one hour working together in teams to figure out the best creative marketing strategy, followed by snacks and drinks.

Students will be working with 25 marketing professionals, this gives a chance to network, and learn more about what happens in the industry.

The meeting point is at the reception of the Keyworth centre, where one of the marketing club representatives will greet you.

Ian Cole

Ian is the founder of Close To Water Digital - A digital design agency that accelerates business growth. With over 15 years’ experience delivering creative campaigns and strategies for brands including Euro Tunnel, The Cabinet Office and Camp America, Ian knows how to creatively push the boundaries of corporate brand guidelines to get his client's campaigns to stand out from the crowd without breaking the bank.

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Tips to think creatively and become more involved in the creative process of solving problems within your organisation

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Thinking creatively does not come naturally to everyone, and even the best will encounter blocks from time to time. If you are working to tight deadlines engaging a creative agency can be an attractive but potentially expensive proposition. While this may, at first sight, seem to be an obvious solution, you may possess the necessary talent within your organisation; you just need to be able to harness and direct it. Creative problem solving is not only brainstorming; most good ideas are a result of a team spending time trying to solve a specific problem or issue.

During this session, we’ll explore how you might think more creatively and some techniques for solving creative problems, drawing from the perspective of a creative agency.

This is the first in a series of events being held at the London South Bank University by the newly formed CIM/LSBU marketing club. The club aims to give practising marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.

Summary

Tips to unleash your creative talents. During this session, we’ll explore how you might think more creatively and some techniques for solving creative problems, drawing from the perspective of a creative agency.

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Date and Time

Location

Keyworth Centre, London South Bank University

103 Borough Road

London

SE1 0AA

United Kingdom

View Map

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